Workplace Violence in Corporate America Essay - 1547 Words

The proposed research is an examination of workplace violence in Corporate America. As a growing concern in all industries, preventive measures need to be explored. Three types of research methods will be compared and contrasted in relation to the proposed research. The methods to be analyzed are quantitative designs, qualitative designs, and mixed methods designs. The appropriateness of each design will be examined as they relate to the topic. Workplace violence is a serious problem that deserves to be explored due to the number of incidents and the severity of some incidents. This study will focus on the possibility of violent encounters which employees of two Boards of Education in separate districts could become victims of†¦show more content†¦The two Boards of Education are governed by the Georgia Department of Education. Each Board of Education in the state of Georgia reports all information pertaining to their location to the Georgia Department of Education. Stati stical data as it pertains to violence in the workplace can be requested from this agency, and then data could be assessed in relation to the two locations. There are many benefits of utilizing quantitative methods in research. The benefits are precise numerical data, previously constructed theories can be tested and validated, results can be generated from sufficient random samples sizes, and less time is needed for data analysis. The weaknesses of quantitative methods are that due to the focus of the theory used the researcher may miss phenomena occurring, or the information gained may be too general to be applied to the individuals. The other weaknesses are colleagues may not understand the categories used, and colleagues may not understand the theories used by the researchers. (Zikmund et al, 2010) Qualitative Methods A qualitative design was the initial intention for the proposed topic. Qualitative research allows the researcher to address the objective with the u se of techniques that provide interpretations of the phenomena without the use of numerical measurements (Zikmund et al., 2010). This type of research â€Å"focuses on people behaving in natural settings and describing their world in their own words†, andShow MoreRelatedWorkplace Violence In The Workplace1071 Words   |  5 Pages INTRODUCTION: Violence in the workplace has become a major safety and health issue. Workplace violence is not limited to homicide. This type of violence includes behaviors and circumstances that threaten an employee s physical safety; such as: verbal threats, sexual or physical harassment, coercion, behavior changes, intimidation, stalking, telephone/email harassment, and history of aggression. â€Å"Workplace violence incidents have tripled in the last decade, and it is now the fastest-growing categoryRead MoreWorkplace Violence1735 Words   |  7 PagesWorkplace violence is present in every nook and cranny of corporate America, affecting millions of Americans every year. Workplace violence is defined by the Occupational Safety Health Administration, OSHA, as any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site. It ranges from threats and verbal abuse to physical assaults and even homicide. In 2011, there were over 2 two million reports and claims of workplaceRead MoreRacial Discrimination : The Melting Pot Essay1181 Words   |  5 PagesWhen one is asked to define the United States of America, many say it is the â€Å"melting pot† meaning different races, cultures and people come together as one. However, America being called the â€Å"melting pot† is a controversial issue because, even though there are many different races in America, racism still exists. Many years after the world war I and II, the country is still struggling with racial prejudice and discrimination. While there are laws that are put into place to protect employees or jobRead MoreGender Inequality Throughout Genders Of Society1494 Words   |  6 Pagesproblem in our world to this day is the fact that people, mostly women, are being classified as weak and because of their gender they are being mistreated. In recent cases women have been deprived from a higher education. Also, when working, their workpla ce is not equal. Gender inequality is happening all over the world. It has been occurring for decades and decades. Gender equality â€Å"means an equal level of empowerment, participation and visibility of both sexes in all spheres of public and privateRead MoreWomen s Rights : Myth Or Truth?1669 Words   |  7 Pageswomen gained the right to vote in 1920. Focussing on the victories allows us to disregard the inequality that is ever present in our society today. We turn a blind eye to the blatant discrimination, and many accept it and believe America is completely equal. While America has improved tenfold over the many years due to protests and reformation, our country still has a very long way to go. There is still racial prejudice, controversy over sexuality, and lack of respect for women. Women are often viewedRead MoreThe United States Became an Industrial Power1144 Words   |  5 Pagesmerge their companies into his conglomerate. The roles the government played in this story were in an effort to attract corporate headquarters to its state, New Jersey broke ranks in 1889, by passing a law that permitted the creation of holding companies and other corporate combinations. Despite reformers’ efforts, a huge wave of mergers in the 1890s further concentrated corporate power. By 1900, America’s largest one hundred companies controlled a third of the nation’s productive capacity. Such familiarRead MoreFeminism : Women And Women1316 Words   |  6 Pagesand abuse. Regardless of the progress women have made, there is still a wide range of gender inequality. In every aspect of our economy, politics, corporate jobs, and family dynamics, men have greater authority. Feminism began in the 19th century. The feminist movement fought to reform women’s reproductive rights and to end domestic and sexual violence and harassment. Women also fought for equal pay, maternity leave, and for the right to vote. They opposed being discriminated by men in economic,Read MoreBullying Is Becoming A More Visual And Talked About Concern1142 Words   |  5 PagesBullying in the Workplace Workplace bullying is becoming a more visual and talked-about concern in the business world, and finding ways to deal with the problem of bullying is an issue that needs to be addressed. In a survey of European Union employees, an illness that was rooted in stress was reported in 28% of employees (Rayner et. al. 8). According to Rayner, bullying may account for much of this workplace anxiety. My co-workers and I were victims of a workplace bully. This behavior includedRead MoreInvestigating The Gender Gap And How That Effected The Way That Men And Women May View Other Races1026 Words   |  5 Pagesracist than they believe. The next article I dove into was Wingfield’s The Modern Mammy and the Angry Black Man: African American Professionals’ Experiences with Gendered Racism in the Workplace. This article posed the question: â€Å"Is there a difference between the way black men and black women are treated in the workplace? Does race/gender have an effect on the treatment of an employee?† After the initial question the author theorizes that there is a greater gender gap between men and women when the womanRead More colonization Essay1233 Words   |  5 Pagessociety was built upon agriculture, and little else. The rise to corporate capitalism has had such a profound impact on American society, it is impossible to study any aspect of United States history post Civil War without a direct relation, on any level, to the industrial revolution. America would not be the superpower it is today had we not made the change from an agricultural society to an industrial one long ago. The rise of c orporate capitalism radically changed the way Americans lived forever.

Psychiatric Center A Critical Mental Health - 929 Words

Introduction Different mental health institutes have various policies and procedures that ensure quality delivery of psychiatric care to all mental health patients. Dorothea Dix psychiatric center is among many mental health care providers in America that are striving to deliver quality mental health services to needy Americans. Dorothea Dix psychiatric center provides out- and in-patient care to Maine’s severest mental illness cases. In that case, for over a century, Dorothea Dix psychiatric center has been concentrating on providing mental health care to patients with fetal mental illnesses. As such, the mental institute ought to diversify its experience in quality enhancement following the concurrent suicidal concern among veterans. Specifically, the Dorothea Dix s executive team should incorporate veteran mental health quality enhancement research program policy that will play a significant role in reducing the suicide rate among veterans. Background Information Suicide is a critical mental health concern in the contemporary American society. In particular, suicide is among the top ten causes of death in the U.S. Approximately, more than one hundred suicides occur every day with over 30,000 Americans dying by suicide every year. Notably, Suicide is a national health concern among military personnel and veterans. In that case, the suicide rate in the veteran fraternity is approximated to be higher than in the general public domain. As such, the devastating suicide rateShow MoreRelatedThe Design Of The Antipsychiatry Coalition1203 Words   |  5 Pagespeople who have received psychiatric treatment (Antipsychiatry, 2015). The â€Å"Antipsychiatry Coalition† website mainly assists people who feel that harm and pain has been inflicted on them as a result of them suffering from a psychiatric condition. In most cases, people usually associate mental illnesses such as psychosis with complete lack of knowledge of one’s autonomous being (Hochwà ¤lder, 2013). Consequently, mentally ill patients as well as those placed in psychiatric facilities are often brandedRead MoreMental Illness Among Prisons And The United States1576 Words   |  7 Pagescurrently incarcerates over 356,000 individuals diagnosed with some form of mental illness. This is ten-fold the number of people receiving treatment in psychiatric hospitals, around 35,000 (Frances). Leaving us with the question, when did suffering from a mental illness become a crime worthy of incarceration? Doubt no longer remains as to if the this system is broken, as indicated by recent report from the Treatment Advocacy Center and the National Sheriffs’ Association, which after surveying sheriffsRead MoreFunding Health Care Services973 Words   |  4 PagesFunding Health Care Services Name Institutional Affiliation Date: Funding Health Care Services 1. How ambulatory services should be funded Ambulatory services consist of an array of healthcare services offered to inpatients overnight at healthcare organizations. Funding of ambulatory services should be done at urgent care, outpatient clinics, same day surgery, group practices, mental health clinics, community health care units, diagnostic centers, and emergency rooms. In order for ambulatoryRead MoreCommunity Support System : Mental Health And Society1138 Words   |  5 Pages Community Support System Jyoti.Waddigeri MHS510 WP: Mental Health and Society Professor: Dr. Mirjana. Zivkovic United States University 04/04/2016 â€Æ' More than 40 million individuals in the United States have problem with psychiatric disabilities, and among these, 4 to 5 million grown-ups have been determined to have extreme psychiatric disabilities. Peoples with mental disabilities experience the considerable problems in daily life. The community support system which helps to maintainRead MoreEssay On The American Mental Health Crisis1618 Words   |  7 PagesThe American Mental Health Crisis in Less Than Thirteen Reasons Why Anyone with a mental illness knows that recovery is not a straight line. Thoughts don’t regain their rationality the second someone decides to become medication compliant, when an anorexic takes a bite of food, or even the day a depressed person decides to walk outside and see beyond their dreary perception of reality. I always wanted to get better, to be able to eat a slice of pizza without demolishing the box and punishing myRead MoreClinical Nurse Leader Role in Psychiatric Department Essay1314 Words   |  6 PagesCNL Role in Psychiatric Department Never has it been more critical to provide high quality care in the hospital while being cost effective. The American Association of Colleges of Nursing (American Association of Colleges of Nursing [AACN], 2005) has created the Clinical Nurse Leader (CNL) role to introduce lateral integration of care for specified groups by creatively and intentionally using a variety of health care resources (AACN, 2005). The CNL’s purpose is to aid in various departments of theRead MoreNurse Manager Of The Child / Adolescent Psychiatric Units At Kingswood Hospital1098 Words   |  5 PagesNursing jobs provide emotionally and financially rewarding careers. The health care industry employs millions of nurses and the job outlook continues to improve each year. This paper explores two common types of degrees held by Registered Nurses (RN) and seeks to emphasize the primary differences between the two. An individual who has a Bachelor of Science in Nursing (BSN) or an Associate Degree in Nursing (ADN) can become an RN after passing the NCLEX-RN examination. However, there are certain advantagesRead MoreCommunity Mental Health Movement Of The United States1210 Words   |  5 PagesCommunity Mental Health Movement For many years, people who suffered with mental illness were more often than not institutionalized and severely mistreated. The history of the Mental Health movement begins in 1909. The history of advocacy began with Clifford W. Beers. Beers, himself an ex-psychiatric patient who, after his release, crusaded to bring mental health and mental illness to the attention of his fellow citizens (Pols). In 1908, Beers published his autobiography, A Mind That Found ItselfRead MoreThe Trend Towards Evidence-Based Practice and the Future of Psychotherapy1854 Words   |  7 Pages(1996). Mental health outcome assessment: The new agenda. Psychotherapy, 33, 181-189. Eisen and Dickey observe that, assessment of treatment outcomes in the historical past was always the domain of researchers. In the recent past however, there have been costs of mental health care, accountability demands and the need to restructure both practices of reimbursement and services of mental health. They note that these facts have shifted to the outcomes assessment into the community mental health careRead MoreA Brief Note On The United Nation s Health Agency1211 Words   |  5 Pagesworld will be affected by a mental or neurological disorder during their lifetime. Approximately 450 million people suffer from mental health disorders globally. 44%-70% of the population worldwide does not receive healthcare treatment for mental disorders (WHO, 2011). The United Nation’s health agency urges governments to break away from large mental institutions and towards community health care, and integrate mental health care into primary health care and the general health care sy stem. Telepsychiatry

Western Civilization before the Thirty Year War Free Essays

Roman Emperor, Father of Europe, or the Chief Bishop Larry Ray December 15, 2013 Charlemagne was one of the greatest European rulers of medieval times. He was both part warrior and part scholar. He was also know to many as Charles the Great or Just Charles in his inner circle. We will write a custom essay sample on Western Civilization before the Thirty Year War or any similar topic only for you Order Now He lived from 747 to 814. Charlemagne was a Frank. Franks’ were German tribes who controlled the area of northwestern Europe that is now western Germany and northern France. Not much is known about Charlemagne’s childhood, however her grew up to be a very religious righteous man. He boasted with Christian spirit and it is with that spirit that he wanted to rule. He believed in education and in virtuous work. Even his own children would be tasked with menial work. Charlemagne was known for his â€Å"greatness of spirit† and steadfast determination. L His autobiographer, Inward wrote many times of the fact that Charlemagne recognized and lived by traditional Roman Virtues. He single handedly battled to extend the area on all sides of his kingdom. Eventually he went from being King of the Franks to Emperor of the West. However, â€Å"According to this title, Charlemagne as not the Roman emperor crowned by the pope but rather God’s emperor, who governed the Roman Empire along with his many other duties. † 2 By the time Charlemagne had died, his Freakish Empire was as big as the Byzantine Empire. 3 Charlemagne was a lover of the Liberal Arts. He was never satisfied with his own language so he went on to learn several others, most of all Latin. He could understand Greek but he never learned to speak it well. In the Kings spare time he studied rhetoric, astronomy, and dialectics. It wasn’t until later in his life that he started to write in Journals documenting his wisdom and ideas about religion and owe the stars and the planets existed. In one of the most accomplished endeavors that Charlemagne took on, was the education of children. He was truly a visionary of his time. He himself was quite educated verbally and in reading but he never mastered the art of writing. He thought that every child should have a chance to go to school, even commoners. He felt with education that he could lead his people to eternal salvation. What better way to spread the word of God, and then teach it along side general education? In Charlemagne’s conquests there were several newly conquered lands and or people hat needed saving, so he took upon himself to build school and fill them with the most educated of educators. He vowed to have the teachers teach grammar, psalms, math, and reading. Charlemagne would offer free schooling to anyone ages six years and up that would offer there children to the Church, attaching them to the monastic life permanently. He would task the nuns and monks to educate these children with little or no down time. If the child successfully completed the first series of education they would then be allowed to continue in his educational program, which would include subjects such as, geometry, music, astronomy, and math. 4 The end result of Charlemagne’s school curriculum well surpassed anything he could have imagined. â€Å"It led too kind of literacy renaissance†. Scholars from all over Europe would come and teach different subject. These scholars from Italy, Spain, Ireland, and England influenced the regions culture not only raising questions about religion and social issues but they also influenced the way Charlemagne’s own children were being raised. Charlemagne married at his mother’s request the daughter of Desirous, the King of the Lombardi. However it is said she was sent away a year later because she could not have children. 6 He later took a Sabina woman as his partner and had four sons and five daughters. Charlemagne was unlike other rules with children. His autobiographer would often say that he bonded with his children, always making time for them. He would eat dinner with them, and he never would travel without them. They were educated Just as other children, first in the Liberal Arts, with emphasis in math and grammar and then on to the higher level, which included music and geometry. After a certain age the boys were taught how to ride horses ND carry a sword. The girls were taught how to work wool, so they would value hard work. 7 He never did marry off any of his daughters. It is speculated that he was too worried about having to give up land by the request of their suitors, so he never strove to marry them off. Each went on to have several illegitimate children. 8 One thing is for sure; Charlemagne was a visionary and a skilled warrior. He knew that education was the key and he also knew it should be available to anyone who wanted it. His successors would continue on his legacy of learning by educating their officials and by spreading the word of God throughout the lands. How to cite Western Civilization before the Thirty Year War, Papers

SWOT Analysis of Singapore Airlines Samples †MyAssignmenthelp.com

Question: Discuss about the SWOT Analysis of Singapore Airlines. Answer: Introduction Strategic management can be considered as the pillar behind the development of business strategies for the organizations. To the business organizations, strategic management is one of the major tools for the achievement of organizational goals and objectives (Hitt, Ireland Hoskisson, 2012). On a more precise note, strategic management refers to a particular process undertaken by the organizational managers that includes the processes of planning, monitoring, analysis and assessment of business strategies in order to achieve goals and objectives of the companies. Strategic management includes the process of formulation and implementation of major organizational strategies. The organizational managers can identify the major strategies issues in the organizations with the help of strategic management so that effective strategies can be developed in order to diminish them (Hill, Jones Schilling, 2014). Organizational managers use some specific strategic tools in order to identify strat egic issue in the companies. One of those major tools is SWOT Analysis. Organizational managers are able to identify the major organizational strategic issues with the help of SWOT analysis. The main objective of this research is conducting a SWOT analysis on Singapore Airlines and after that, to identify two major strategic issues of the company. Singapore Airlines is the flag carrier of Singapore and the airline is its hub at Singapore Changi Airport. Singapore Airlines commenced its operation in the year of 1947. At present, the employee base of the company is about 25000 (singaporeair.com, 2017). Based on the whole discussion, a conclusion is drawn at last. SWOT Analysis of Singapore Airlines As per the above discussion, SWOT analysis is considered as one of the major tools of strategic management as it helps the organization managers to identify the strengths, weaknesses, opportunities and threats of the companies (Eden Ackermann, 2013). The major aim of this part is to conduct a SWOT analysis on the business operations of Singapore Airlines. The SWOT analysis is shown below: Strengths The adoption of Multi Brand Model strategy has been one of the major strengths of Singapore Airlines. In the year 2012, Singapore Airlines launched Scoot that became one of the three long-haul low cost carriers (Thedrum.com, 2017). Singapore Airlines has been able to register profit for consecutive thirteen years and the profit margin has been high in the last five years. Singapore Airlines is well known as the company has been providing their customers with premium quality of products. These premium products have been a major strength of the airline as it has differentiated the company from its major competitors. Singapore Airline is the largest Asian Airline in whole Europe that helps the airline to position their premium products (singaporeair.com, 2017). This is a major strength of Singapore Airlines. In Europe, Singapore Airlines operates in eleven destinations that have almost 70000 weekly seats. Thus, the company has become able to compete with the European airline companies. Apart from Europe, large presence of Singapore Airlines can be in the Australian and New Zealand market. Currently, Singapore Airlines operates in seven Australian destinations with a capacity of 85000 seats. In New Zealand, Singapore Airlines operates with more than 11000 seats. All these aspects together has made Singapore Airlines the second largest foreign airlines in Australia and fourth largest in New Zealand. It is remarkable that Singapore Airlines has been profitable in every year since it has started operation 40 years ago. This can be considered as the most dominated strength of the airline. Among all the airlines of Southeast Asia, Singapore Airlines has been able to register the most amount of profit as the airline has been performing significantly over all these years. Weaknesses It can be seen that maintaining the opportunity of growth has been one of the major weaknesses of Singapore Airlines. In the recent years, the average growth rate of Singapore Airlines passengers has been less than 2% per year and the growth in passenger tariff is low. The main reason is the limited growth opportunity of passengers (reuters.com, 2017). It can be seen that Singapore Airlines has not been able to access the market of North America and it is a major weakness of the company. In the US market, Singapore Airlines holds the position of ninth. Being not able to make business in the American market is a limitation of the business operation of Singapore Airlines (straitstimes.com, 2017). Chine is one of major markets for Singapore Airlines and slow growth in Chine has become a weakness for Singapore Airlines. In the last eight years, only 30% growth has been registered in the business of Singapore Airlines in China. However, it needs to be mentioned that there is still major business opportunities for Singapore Airlines in China. Inability to register growth in china is a major weakness for Singapore Airlines. Being reluctant in entering into partnerships like joint ventures is a weak area for Singapore Airlines. Over the years, Singapore Airlines do not have any partnership or joint ventures with any of the major companies. In addition, small ventures are not working for the company. Thus, it is a major weakness for Singapore Airlines. Opportunities There is a huge opportunity for Singapore Airlines to enter into deeper partnerships so that the company can improve its weak areas. Under the leadership of Mr. Goh, the CEO of the airline, Singapore Airlines has become able to enter into eight major partnerships along with several others. As per the announcement of Singapore Airlines on May 2014, the airline has been working on the development of major premium economy products that includes the introduction of long-haul aircraft 2H2015. For this reason, Singapore Airlines has identified major market segments for premium economy products. This will create major business opportunities for Singapore Airlines. The joint venture of Singapore Airlines with Indian conglomerate Tata will provide major business opportunities for Singapore Airlines. The main reason of this partnership is that India has been providing unique growth opportunities for Singapore Airlines. This partnership will be helpful to unlock growth opportunities for Singapore Airlines (airvistara.com, 2017). The introduction of Scoot in the year 2012 has opened a new market for the company that has a huge potential growth opportunity. In the recent years, major partnership can be seen between Scoot and Nok in order to establish new long-haul low cost carrier and it is called ScootNok. Threats Large increase in the number of Gulf carriers is creating threat for Singapore Airlines as these carriers have been affecting the profitability and growth of the company. The impact of Gulf carriers can be seen in major markets where Singapore Airlines operates like the markets of Asia, Europe, Australia, New Zealand and others. Thus, the huge and aggressive competition from Gulf carriers is a major threat for Singapore Airlines (asean.travel, 2017). It can be seen that the Southeast Asia market has been suffering from overcapacity as many competitors of Singapore Airlines are operating in this market. Thus, mismatch in demand and supply can be seen as supply is more than demand in this industry. Hence, it can be said that the increasing amount intense competition is creating threats for Singapore Airlines. It is a fact that Singapore Airlines has been the market leader in terms of premium space. However, it can be noticed that the increased competition in this segment is narrowing the gap with Singapore Airlines. In the near future, this can be a major threat for Singapore Airlines. It can be seen that the rival companies of Singapore Airlines are gaining massive strengths day by day with the help of effective strategies. This can also be considered as a threat as it can affects the growth and profitability of Singapore Airlines. Analysis of the operations of the corporation Singapore Airlines (SIA) reveals the fact that financial performance of the company has deteriorated with steady decline in its profit over the past several years. The poor financial performance of the company is said to be driven by intensified competition and difficult market condition. In the recent years, SIA has encountered biggest challenges and has carried out numerous strategic adjustments ever since Goh Choon Phong assumed charge as the chief executive officer (CEO) at the start of the year 2011. The present section identifies the critical strategic issues faced by the company based on analysis of the current situation of the company and SWOT analysis Identification of critical strategic issues in Singapore Airlines Strategic Issues faced by Singapore Airlines in attaining growth opportunities Based on the SWOT analysis of the company Singapore Airlines, it can be hereby mentioned that a specific strategic issue of SIA is the overcapacity present in the Southeast Asian market. Increase in the competitors of the company SIA counting the LCCs along with the full service flags have led to the excess supply in the market (Shaw, 2016). Therefore, it can be hereby mentioned that the opportunity of growth in the passenger of SIA remain exceedingly limited. Again, the home market of SIA is comparatively mature and for the last decade has witnessed swift growth of Low cost carrier (LCC) carrier, however, has slow growth of full-service. Furthermore, SIA also has conventionally depended on sixth freedom passage; nevertheless, transit growth witnessed in a wide-body network is restrained by intensifying competition, specifically from Gulf Carriers. In the course of growth of the middle as well as middle class, the overall demand is still getting improved in the Southeast Asian region, however, the overall capacity is adding up a swift pace during the period of long term, medium term as well as short term markets (Johnston Marshall, 2015). Therefore, this is developing pressure on specific load as well as yield facets of Singapore Airlines. Again, SIA also has reliably been a pioneer in the premium market; however, competitors have contracted the existing gap impressively as of late. In addition to this, SIA also has one of the major premium offerings in the business so far, but there are still lot of carriers at or at least close to the maximum point of the group. Essentially, the business class offerings on the larger part of the Singapore Airlines long term force was necessarily presented during the year 2006. During this time, it spoke to a specific jump last contending different offered items. Nowadays, a few airborne tran sports have presented analogous business class offerings, bridging the gap with SIA. Indeed there are some air carriers of Europe and North America that had been quite a few eras behind, have now bridged the gap (Baker, 2014). Thus, it can be hereby mentioned that the entire airline industry can be considered to be one of the most competitive sectors and the rival airlines are attempting to acquire advantage of different opportunities and assess the requirement of the consumers to sustain in this competitive market (Keller and Kotler, 2015). Management of SIA is also concerned with the consolidated important competitors such as Emirates Airlines as well as Qantas Airlines operating in the Australian route. Moreover, the increase in the number of airlines specifically in the Gulf nations are remaining to be very much aggressive and large number of rivals for both economic as well as premium passengers in this specific SIA market. Critical strategic issue due to inappropriate strategy for market development Singapore Airlines also faces strategic problem in gaining accessibility to the market of North America and strategy adopted for China. The prospects of acquiring return to specific non-stops to particularly North America are almost nil. Consequently, SIA needs to depend on the fifth freedom in order to pursue growth in the non-stop service segment. However, these kinds of rights are difficult to secure as markets namely China would be perfect transit stops as SIA is not essentially open (Dickinson, 2014). Again, China also remains a strategic market for the company SIA. However, the entire group has successfully established new secondary markets utilizing Scoot, that now runs around 12 weekly flights to around four different Chinese destinations. Nevertheless, several attempts to carry out investment in different Chinese airlines have hugely failed considerably and the present political environment carries out specific deals, that are crucial for position of SIA for a long-term peri od in the important Chinese market (Baker Saren, 2016). Thus, management of SIA hereby fails to develop a strategy to overcome the problem of accessibility to the market of North America. Again, management of SIA has also failed to properly implement an appropriate strategy for functioning in the Chinese market. SIA Group although operates in the market of China with 60000 complete weekly service seats. However, growth of the company has been comparatively slow and the capacity is approximately 30% over the past eight years. During the same period of time, the Cathay Pacific Group has extended operations in several parts of Mainland China by approximately 50% whilst three chief gulf carriers have enhanced their capacity, thereby eroding the share of the market of SIA in the concerning markets (Meffert, 2013). Thus, it can be hereby stated that SIA has failed to develop appropriate strategy of partnering with any Chinese carrier on regional connections (Foxall, 2014). However, its i ncapability to get codeshare as well as strategic partners together with the decreasing market share compared to rivals implies that China is not strength for the company anymore. Another critical strategic issue that can be witnessed from the operations of Singapore Airlines include missing the opportunity of establishing Tiger Airways as a wholly owned subsidiary of SIA. Thus, the Tigerair was not incorporated into the group of SIA. Again, Tiger air can be considered to be unprofitable in the current years, bringing down the results of the SIA group. Again, the corporation also encountered disadvantage with essentially the geographic factor of the company (Sheth Sisodia, 2015). Thereafter, the management of the company realized that long time flights are no more profitable for the corporation. The prospects of these flights are not very impressive. In addition to this, joint venture strategies for development of market of the firm have also become the weakness and critical strategic issue of the firm Singapore Airlines since the corporation fears about the dilution of the reputation of the brand (Kotler et al., 2016). The company does not engage in any of t he metal unbiased anti-trust joint undertaking that have become widespread in the trans-Atlantic as well as trans-Pacific markets. These essentially have also begun to break through the Asia-Europe market.Quite a lot ofof SIAs Japanese as well as Europeanrivals are engaging in these kinds of ventures, thereby presenting a competitive advantage, specifically on US routes of the operations of SIA. SIA only has joint collaborative operations with two different small carriers that again do not serve up Singapore. Conclusion In conclusion, it can be said that the management of Singapore Airlines has employed different innovative business strategies since the beginning that have supported the entire organization. However, decline in the level of profits recorded during first quarter of the financial year 2015 helps in indicating growing challenges for the Singapore Airlines. Analysis of the operations of the firm reveal that the operating profits of the firm have decreased by approximately 52% caused mainly by the swift changes in the conditions of the market and intensified conditions of the market. Thus, the current study helps in understanding the factors that are crucial to comprehend strategic limitations and issues of SIA. References airlines, B. (2017).Company Information.Airvistara.com. Retrieved 8 September 2017, from https://www.airvistara.com/trip/company-info Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Dickinson, J. R. (2014). The marketing management experience.Developments in Business Simulation and Experiential Learning,27. Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. Foxall, G. (2014).Strategic Marketing Management (RLE Marketing)(Vol. 3). Routledge. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Johnston, M. W., Marshall, G. W. (2015).Marketing management. McGraw-Hill Education. Keller, K.L. and Kotler, P.T., 2015.Framework for Marketing Management. Pearson. Kotler, P., Keller, K. L., Brady, M., Goodman, M., Hansen, T. (2016).Marketing management. Pearson Education Ltd.. Meffert, H. (2013).Marketing-Management: AnalyseStrategieImplementierung. Springer-Verlag. Our story. (2017).Singaporeair.com. Retrieved 8 September 2017, from https://www.singaporeair.com/en_UK/us/flying-withus/our-story/ Premium Economy Class | Singapore Airlines. (2017).Singaporeair.com. Retrieved 8 September 2017, from https://www.singaporeair.com/en_UK/us/flying-withus/cabins/premium-economy-class/ Scoot has to be aggressive with tactical fares to drive volume in India, says marketing head. (2017).The Drum. Retrieved 8 September 2017, from https://www.thedrum.com/news/2017/08/30/scoot-has-be-aggressive-with-tactical-fares-drive-volume-india-says-marketing-head Shaw, S. (2016).Airline marketing and management. Routledge. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. SIA has lost market share and needs new strategy. (2017).The Straits Times. Retrieved 8 September 2017, from https://www.straitstimes.com/singapore/sia-has-lost-market-share-and-needs-new-strategy Singapore Airlines Repositions As Competition Increases -. (2017).Asean.travel. Retrieved 8 September 2017, from https://asean.travel/2016/05/16/singapore-airlines-repositions-among-increased-competition/ Struggling Singapore Airlines fights back to boost growth. (2017).reuters.com. Retrieved 8 September 2017, from https://www.reuters.com/article/singaporeairlines-results/struggling-singapore-airlines-fights-back-to-boost-growth-idUSL3N0DV26H20130515