Journal entries on environmental studies

Public parks are essential resources in any environment. Various activities can be undertaken in such parks that can enhance both physical and environment health. Furthermore, public parks might also facilitate or discourage certain behavioral patterns depending on how they are designed. On the same note, features within parks are equally useful in overall recreation. This journal presents daily entries of observations made when I visited Asir national park in Saudi Arabia.Advertising We will write a custom essay sample on Journal entries on environmental studies specifically for you for only $16.05 $11/page Learn More Journal entry on Asir park visit: 2nd of August 2010 I walked for about 30 minutes into Asir national park. It was on a Saturday at 11:00 am, a time when all the usual activities in the park are at the peak. The park covers an approximate area of 1,650 square kilometers and is situated in the southern part of Saudi Arabia. On leaving the p ark, I could hear several species of birds whistling all over. As I was standing at the entrance, I realized that there was a map at the gate colored in orange and green dots to enable tourists trace certain sites within the park. Besides, I took note of the infrastructural facilities in the park. They included parking bay, public toilets, concrete seats, water taps, hiking paths and play grounds. Picture 1: A map located at the entrance of the park to assist visitors in locating specific sites As I was walking past the park at around noon, I came across a summit of the states highest mountain known as Jebel Sawdah. The atmosphere felt calm with nice scent of certain species of fauna around the park. They include the Dorcas gazelle and sand cats that were busy hunting in packs. Moreover, I spotted an Arabian Oryx which is a common species of antelopes roaming freely along the park valleys. I felt fond of the antelopes and sand cats to an extent of getting convinced on the importanc e of preserving such species for their scenic value. Picture 2: Some of the animal species I encountered in the park Dorcas Gazelle Sand catAdvertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Monkeys Journal entry on Asir park visit: 7th August 2010 Once again, I paid a visit to the park at 9.00 am and anticipating to take more time in learning. I held more essence on weather in the park as it was quite calm and conducive ready to welcome vocational visitors. Comparing the weather to that of my home place, the place was rather hot though both were experiencing summer season. However, from a subjective point of view, I learnt that the park normally freezes during winter season and it is occasionally covered with fog. Nevertheless, from the way temperatures were down, I was able to infer that there was probability of having fog at night due to fall of heat. Meanwhile, I took time to observe vegetation in the park. Actually, the plants had already shed off their leaves and flowers though some appeared green. There were far elongating juniper forests that appeared green all down the valleys of the park. Picture 3: An illustration of how temperatures are low at night resulting into fog at the park Picture 4: Vegetation found in the park (juniper forests)Advertising We will write a custom essay sample on Journal entries on environmental studies specifically for you for only $16.05 $11/page Learn More The natural environment did not only comprised of mountains and forests but also grazing lands, marine and terrace agriculture. In my opinion, I got convinced on the need of the government in Saudi Arabia to conserver the juniper forests. In this case, I came to realization that the forests played a major role in protecting the watersheds and control run-off water. Moreover, I remembered of some years back when the forests were used to provide wood, medicine and pasture for livestock. Additionally, I flashbacked on those moments when local tribes inhabited the forests turning them into ruins. Comparing with the present state of the forests, I embraced the efforts made by forest guards in maintaining the ecosystem. Picture 5: Sample of marine features (ecosystem) located in the park Picture 6: Sample of diverse features found in the park (terrestrial ecosystem) Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Journal entry on Asir park visit: 10th September 2010 Definitely, this time, I was interested in finding out on the benefits which local inhabitants derive from the ecosystems in the park. From a secondary objective, I interviewed some natives from the neighborhoods. This interview and observations commenced at 2:00 pm and ended at 4:00 pm. From the information gathered, I comprehended that the terrestrial, marine and coastal ecosystems within the park was of vital use. People obtained food, water, fuel, recreation and security from them. However, I noted that benefits of fuel were not depended on anymore due to increased consumption of oil and gas energy. A survey conducted from the local inhabitants confirmed that invention of better sources of cleaner energy decreased the rate of wood-cutting. Moreover, such ecosystems offered an ample ground for research in academics. However, I noted some changes in the life of the people inhabiting the site. Due to improved social-economic con ditions in the state, people have the tendency of turning the park in agricultural land. Consequently, from my own qualitative study, I attributed this as due to population explosion forcing people to seek more land for settlement. Meanwhile, the government raced to counter local activities of clearing the park for agriculture. To shed light on this, there is a foreseeable future that the park might be at risk due to economic advancement unless land-use strategy is enhanced. Journal entry on Asir park visit: 10th September 2010 So far, I had already monitored all areas of interest to study in my current and future visits in Asir Park. I was interested to examine biodiversity of animal and plant species in the terrestrial, coastal and marine ecosystems within Asir national park. It is evident that most of the country’s regions are barely arid. Some parts in the park had sparse vegetation comprising of thorny herbs and shrubs. However, vegetation in high altitude areas was gree n, luxuriant and thick. For this reason, I realized that variation and distribution of species in all the ecosystems were influenced by altitude. Most importantly, I analyzed that destruction of rangeland highly influenced distribution of terrestrial species of animals like antelopes, hyenas, jackals and wild cats. The latter also contributed to suppressed growth of plants such as herbs and shrubs. On further analyses; I inferred that the present state of rangelands was no longer in position to support even the domestic fauna and flora in the immediate surrounding. This activity started from11:00 am and ended at1:00 pm. Journal entry on Asir park visit: 5th December 2010 From the previous observation made in Asir national park, I found it worthy to take time and study the impact of human influence on natural recourses situated at the park. I spent several hours having entered the park at 7:00 pm and terminated my study at about 4:00 pm. Consequently, I majored on issues of pollution and development activities carried out within the park. Rumors had it that irrespective of the benefits derived from Asir Park, pollution was rampant. For instance, sources of air pollution within the park included illegal burning of charcoal which led to emission of toxic gases. At some point, I could smell gaseous emissions from charcoal burning. Furthermore, I remembered of incidences when Mount Jebel would emit certain gases that were highly toxic leading to death of certain species of animals in the park. In addition to this, water pollution was also evident. However, only the waters that ran through the coastal areas were at risk of being contaminated by effluence from certain manufacturing firms. For instance, several cases of oil spills along the coastal regions stretching into the park resulted into destruction of both aquatic and marine life. Having conducted a qualitative research within the neighborhood of the park, I found out that several species of flora and fauna ha d been threatened by water pollution. Nevertheless, the government had spent million of shillings to improve and expand sewerage systems. Moreover, several measures were being taken to limit pollution within the pack such as warning visitors against dumping litters all over the pack. I also noted some differences in the current state of the park compared to previous visits. It was evident that pollution had significantly subsided with time. Journal entry on Asir park visit: 9th December 2010 The last day visit at the park was an important opportunity for me to participate in a conference that was intended to educate visitors and indigenous people on the benefits of conserving natural resources within the park. In the conference, I observed that people were keen to learn the significance of the park and also ready to take initiative to conserve natural park resources. I felt honored to cooperate with local people in conservancy activities so as to ensure the park become a better plac e for recreation and home for bio-species. This essay on Journal entries on environmental studies was written and submitted by user Leader Snoke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Quotations with Colons

Quotations with Colons Quotations with Colons Quotations with Colons By Mark Nichol Colons frequently crop up as transitional punctuation preceding a quotation, but that particular punctuation mark is usually not a good choice, as explained in the discussions that follow the sentences below; a revision follows each discussion. 1. The graffiti included the words: â€Å"Black lives matter.† This simple declarative statement requires no punctuation between the descriptive opening phrase and the quotation: â€Å"The graffiti included the words ‘Black lives matter.’† (There is an unlikely exception: The words have been previously alluded to, and now they are being explicitly stated. In that case, the colon is appropriate.) 2. Smith planned to head to the region immediately and promised people in the area: â€Å"No individual, no family, no community will be left behind.† In journalism, a colon is often used to signal that a quotation is about to follow an attribution, but a comma is much more appropriate, because whereas colons generally punctuate with the halting force of a period, a comma is more smoothly transitional: â€Å"Smith planned to head to the region later Wednesday and promised people in the area, ‘No individual, no family, no community will be left behind.’† (If the attribution constitutes a complete thought, a colon is correct, as in this revision: â€Å"Smith planned to head to the region later Wednesday, and his promise to the people in the area was emphatic: ‘No individual, no family, no community will be left behind.’†) 3. The question is: â€Å"How did the outcome of World War I contribute to the advent of World War II?† This sentence presumably refers to a written question on an examination of some kind, as in a high school history test, but whether it is a quotation or simply part of a narrative, a colon is obstructive (as explained in the previous item), and, just as a comma generally follows an attribution (such as â€Å"she said†) that introduces a quotation- again, see above- a comma is appropriate to separate the setup phrase here and the quotation: â€Å"The question is, ‘How did the outcome of World War I contribute to the advent of World War II?’† (If the question is merely posed in a narrative, rather than a reproduction of a written question, the quotation marks- and the capitalization of the first word- aren’t necessary: â€Å"The question is, how did the outcome of World War I contribute to the advent of World War II?† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Creative Writing 101Empathy "With" or Empathy "For"?Apostrophe with Plural Possessive Nouns

Politeness Theory by Brown & Levinson Essay Example | Topics and Well Written Essays - 750 words

Politeness Theory by Brown & Levinson - Essay Example Everyone has a genuine face and a face with the mask. While speaking to someone you go by pretentions, depending upon your estimate of the nature of the individual. Smart sales personnel in a departmental store frame their own definitions and strategies while dealing with the customers. But impolite disposition should not be a rule but an exception. Howsoever powerful may the waves of the ocean, their real nature is mere water! Similarly man’s real nature is politeness. Impoliteness is the hallmark. Polite and impolite also need to be understood in the linguistic, cultural and ethnic contexts. Culture impacts our way of expression. Word meanings and their implications in a particular context are different.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My real life examples as to how politeness saved the situation   Ã‚  Ã‚  Ã‚   Politeness is peace-giving. Politeness needs to be tempered with humor in critical situations. It is not the trait of the weakling. It is an asset of the strong! â€Å"Silence is the sweetest sound on Earth,† said Mr. Boris Pasternak, the famous Russian author. I politely disagree and desire to give some examples from my own life, why and how I was obliged to break the barrier of silence to defend myself without offending the individual in front of me. In one of the arguments in the shopping mall when I was making desperate attempts to restrict the possible cut on my credit card, and requesting my wife to put a break to the shopping spree, she challenged me to ask, â€Å"Do you always think that whatever you say is correct?†

Air Cargo Assignment Example | Topics and Well Written Essays - 3000 words

Air Cargo - Assignment Example It is worth mentioning that the airline sector has been developing in a massive rate and is growing faster than any other segment across the globe (Hvidt, 2013). Additionally, with the development of logistics, the transport sector of the GCC regions is identified to be flourishing in a massive manner. The GCC countries are majorly inclined in developing mobility connections across the countries with the aim of enhancing their network and transportation facility. Furthermore, with the recent development in trade and commerce, development of roads, airports and bus networks has become quite evident. This has further promoted the development of transport sector, which evolved largely after the decision made by the government towards making the airways sector privatized (Saif, 2009). With this concern, the essay intends to analyze and discuss about the airline and air cargo operations in the three GCC countries namely Bahrain, Qatar and UAE. Moreover, an attempt has been made in identifying the factors that contributed in evolving and changing such conditions over the preceding 30 years with making future projections about the development of the same. Since World War I, the aircrafts in the GCC nations were majorly used carrying lightweight materials. Presently, world cargo exchange is majorly based on air transport for both transferring lightweight as well as heavy weight materials. There has been a series of development that has been incorporated into the cargo sector for carrying the heavy materials throughout the globe. The cargo careers are highly modified to ease carrying the different materials across diverse regions. However, there always been a strict monitoring prevalent in the sector, which enhances the credibility of the careers to carry heavy goods. The types of cargo that are carried into the varied gulf countries generally constitute most of the foreign

Business and Society Essay Example | Topics and Well Written Essays - 1250 words

Business and Society - Essay Example resent day intend to contribute to a situation of equitable position in the society, a balanced environment and the development of a sustainable economy. Although most of the large corporations are chiefly engaged in these types of social activities, the smaller houses are also not beyond the scope of CSR. The smaller manufacturing and production companies are equally responsible for the exhaustion of the environmental resources and therefore it is also a part of their duty to give back some thing to nature and the society. If the present generation makes complete use of the existing resources there would be nothing left for the future generations to sustain in the long run. Therefore the companies that are operating in any economy should think beyond the interest of the shareholders and maximisation of profit but should formulate their policy that would add to the social welfare by and large. The ideal mission and vision of a particular company has remained a topic that has been discussed and deliberated on at length. The stakeholder theory is often used to talk about the corporate social responsibility activities of the organisations. The corporations have legal obligations towards the shareholders of the businesses. Since the stakeholders are people belonging to the society contribution by the corporations in the CSR activities would contribute to the welfare of those shareholders implicitly. The organisations also have a moral and social responsibility which encourages them to take up social projects. The environmental impact that entails in the activities of the companies makes it a mandatory responsibility of them to take part in the contribution to social welfare. Thus as the companies move towards a goal of sustainability in the society the businesses are benefitted. It adds to the welfare of the businesses. On the other hand, the company board of directors are considered to be only employees of the shareholders (Manne, 1972). The shareholders invest in

Green Tea Organics PEST, SWOT and Porters Analysis

Green Tea Organics PEST, SWOT and Porters Analysis When an organization gets prepared to step into the international market, it has a lot of things to do. The term marketing will always be an inevitable term for them whether they are supplying the products domestically or internationally. There are many differences between the domestic and international business in terms of marketing. Whenever an organization sees itself doing great in the domestic market, it also aims to capture the international market. But capturing the international market is not an easy thing. It needs a lot of research, planning and effort. The managers need to do understand all the complexities and diversities of international marketing. After understanding these things, they also need to build up the skills, aptitudes and knowledge so they can achieve their target in the international level. There is a need for strong research and development team in the organization to learn about the need of the products in the market and also to learn about how to establish their brand in that particular country for attracting and satisfying the new range of customers. There is a need to perform the PESTLE analysis- political, economic, social, technological, legal and environmental analysis. They also need to learn about the strengths, weakness and the opportunities of the organization in that market. As the consumption of tea in Malaysia is increasing day by day and there is a growing need for organic tea, Green Tea Organics Limited, a recently formed organization thought of exporting organic tea to Malaysia. This report will focus on the external environment analysis by Green Tea Organics Limited. It will also try to analyze the strengths, weakness and opportunities and at the end, this report will try to design some marketing strategies for Green Tea Organics Limited for coping up with the market. Planning is always defined as a systematic way for relating things to the future. It is basically an attempt which is taken to manage the effects of external, uncontrollable factors on the strengths, weaknesses, objectives and the goals of the firms for attaining a desired end. Again, it is held to be a commitment of resources to the market of a country for achieving specific goals. We can also say that, planning is basically the job of making things happen in a synchronized way otherwise things might not occur. (Enderwick, 2009) It can also be related to the formulation of goals and methods for accomplishing them. So, it can be termed as both a process and a philosophy. Structurally, there are three ways to be used to define planning- corporate, strategic and tactical. International corporate planning is defined to be a long-term goal incorporating generalized objectives for the organization. The highest level of any organization conducts this planning. They also deal with the product, capital and research. International marketing strategy is the kind of a corporate planning which the highest levels of managers undertake to place their products in the international market (Cadogan, 2009). For that, they design different market entry strategies along with new marketing mix strategies so the products can catch the essence of the market and can also attract the right base of consumers. According to many researches, a cup of tea contains less caffeine than coffee. This is the reason health conscious consumers are more driven to drink tea. The invention of organic green tea is leading these consumers to prefer tea more than coffee as it has been widely promoted these days and it has also so many positive health benefits. (Waranantakul, 2014) There is an increase in the health conscious consumer base in Malaysia for which Green Tea Organics Limited chose it as their market place for organic green tea. International marketing is defined as the application of marketing principles by an organization or association in more than one country. There is a much debate between international marketing and global marketing. Coincidentally they both are held to be the same. (Peter and Olson, 2010) Situational analysis is performed to better understand the complexities and advantages in the market for the newly arrived organization. It consists of 5Cs- Company, Competitors, Customers, Collaborators and Climate. (Pandurangarao, 2015) 3.1 Company Green Tea Organics Limited started its journey in Assam, India. Domestically, it has a strong market of a 3.5 crores of organic tea consumer base in the all-over India. It has approximately 200 farmers in the different areas of Assam and among them, 120 farmers are certified. Seeing this growth, they want to export tea now. 3.2 Competitors Green Tea Organics as several competitors in Assam, India. But they have been able to differentiate themselves among them because of their quality and price range. Now it wants to capture the market of Malaysia with the same attributes. 3.3 Customers The growing health conscious consumer base of Malaysia is the main customers of Green Tea Organics Limited. Since they prefer tea to coffee and also want to have it in a low price range, Green Tea Organics has a strong potential to catch the market. 3.4 Collaborators Collaborators are the agencies or the media who help the organization from the foreign countries in setting up their business in the other country. Green Tea Organics will use the indirect channel for the distribution of their products. They will look for the third party agencies so they can sell their products in the market for the first few months. The advantage of using an indirect channel is that it doesnt require sales personnel to be present at the market. 3.5 Climate The climate for a business means the external environment. Green Tea Organics is currently ready to face all the complexities in the Malaysian market. 4.1 Mission Statement Right now, Green Tea Organics Limited wants to export their product organic tea to Malaysia to capture this international market with the quality of their product and also the low price range. Basically the roadmap of Green Tea Organics starts with the mission which is held to be enduring. It very well establishes the purpose and also declares the standard against which it will always weight their actions and decisions. The missions are- To give a refreshing start to the day To motivate people with optimism and happiness To create a value To make a difference in the society 4.2 Product Green Tea Organics Limited wants to introduce their signature product organic green tea in the Malaysian market. There are some very important health benefits in it. There is the presence of polyphenoloxidase in it. According to doctors and researchers, there is an abundant supply of antioxidants which is said to have the prevention and curing power of more than 14 diseases, such as skin diseases, cancer, cavities, food poisoning, virus and excessive fat etc. 4.3 Target Market The target market for the organic green tea product of Green Tea Organics is those above of 5 years of age and who are also health conscious. This product can be consumed by any one above 5 years of the age. It will be very helpful for the fat people as it reduces fat and also for those who have diabetic problem as it doesnt contain sugar. So the age range of the customers basically will be from 20 to 75. 4.4 Financial Analysis Primarily, it will be priced at 5.29 ringgit for 1.5 liter and 2.55 ringgit for 500 mile liter. In this price range, it is assumed that it will be able to increase the overall sales of the company by 40% which will also contribute to the profit maximization of the company.   It is also assumed that it will produce a profit of 17% in the beginning of the year and it is assumed that it will increase to 25% to 30% by the end of the year. Researchers basically use PESTLE- political, economic, social, technological, legal and environmental analysis framework to understand the external environment (Waranantakul, 2014). It is said that it helps to understand the macro level factors of the business. This report will use this framework to analyze the external factors that might affect the business of Green Tea Organics in Malaysia. 5.1 Political Environment There are many political elements which have the potential to affect the organic tea product of Green Tea Organics. One of the reasons will be the duty and tax rate in Malaysia. It has the ability to affect the customer spending and also the enterprise expenses in Malaysia. Recently the Malaysia government has brought down the interest level to boost up the economy. There is another variable which is the interest rates. It would have a positive impact as it will help to bring much investment. Green Tea Organics will be able to bring in investment through loans. Apart from this, currently Malaysia has a very calm political atmosphere which shows the sign of no war and no distressing situation. 5.2 Economic Environment The business of Green Tea Organics will be profoundly affected by the current economic environment of Malaysia. The last year was a difficult year for Malaysia but they were able to close it on a good note. In the last quarter the GDP had recorded the strongest performance. It expanded in a better than expected rate of 4.5 %. Acceleration in the fixed investment and resilient private consumption underpinned the robust result. Researchers are saying that ringgit has become weaker and there has been an increase in the oil price which has contributed significantly towards the development. However, they are also saying that the net contribution by the external sector got stable as the imports had gained steam. Thats why Green Tea Organics can hope for a better result when establishing their business in Malaysia looking at all these factors. 5.3 Social Environment Many social and cultural changes are being seen in Malaysia which can have impact on the consumption of organic green tea. Since there is an increase in the sense of health consciousness among people, they want to consume those foods which have positive health effect on them. One of the very popular domestic tea manufacturers of Malaysia earned a value share of 34% with a sale of MYR90 million with the introduction of their new product called Green Tea Latte with instant tea back in August 2016. The company also invented a recipe to make jelly by using that green tea latte. They promoted this recipe using Facebook and other social media which earned a lot of attention and popularity. So, they created a social trend of having different foods with the use of green tea. Green Tea Organics Limited has to keep it in mind. 5.4 Technological Environment As there has been an intense technological growth in Malaysia, it will help Green Tea Organics Limited to create an online business for their organic green tea product. It is told to be one of the most accepted models of the customers in Malaysia. Consumers prefer the online social networking sites like Facebook, twitter and YouTube to be the most interactive platforms for their communication with the manufacturers and others. Academicians and market researchers proclaim this to be as one of the main ingredients for a successful marketing strategy which allows the customers for finding the best facilities and also for developing effective communication that involve using different apps on their smartphones. 5.5 Legal Environment It is important that Green Tea Organics Limited maintain all the legal procedures while starting their business in Malaysia and exporting the products in here. They will have to maintain the standards that are enforced by the jurisdiction. They will have to maintain the regulations of processing the tea, the packaging, sourcing and manufacturing and distributing it to the market. 5.6 Environmental Analysis The climate of Malaysia is warm throughout the year. The temperature of Malaysia ranges from 20 degree Celsius to 30 degree Celsius on an average. It has been observed that basically a tropical weather is observed by Malaysia. It is also believed that it is never too hot. Thats why it can work as a positive thing for Green Tea Organics as their organic green tea product will have the need all the year round. If it was too hot, people would have rather gone for cold drinks. So the tropical weather of Malaysia will give a head start to the business of organic green tea. Green Tea Organics Limited is going to establish a premium positioning for the first time. For their product, the tea leaves are brought from drying. Just after plucking, the fresh tea leaves are steamed. It is said that a dietary source of biologically active compounds is provided by tea. They are assuming to prevent a wide variety of diseases. There is much evidence which say that a moderate level of the consumption of tea will protect against various forms of diseases. Still, to establish a business, Green Tea Organics will have to analyze their strengths, weaknesses, opportunities and threats. (Krstic and Becic, 2011) 6.1 Strengths Green Tea Organics has a strong brand image in Assam, India. They produce good quality products with fresh ingredients. Their products have an affordable price range. They are considered cheaper among all the other competing brands. Their products taste delicious It doesnt contain sugar It will work as a savior of thirsty In the drinkers, it will have a calming and soothing effect. It bears international standard. 6.2 Weakness It is primarily having a poor advertising strategy. It is a brand-new product in Malaysia. The rate of awareness among the consumers is still pretty low. It has some very strong competitors in the Malaysian Market. It is still having a less promotion. 6.3 Opportunities Green Tea Organics Limited can introduce more unique flavor and fragrance in their product. As it doesnt contain any sugar, it will be much valued by the diabetic patients. Other products by the competitors have been introduced a long time ago. The life cycle of their products have been approaching to decline stage. So Green Tea Organics has the opportunity to capture the market. They have the opportunity to increase the promotion and awareness of the product through proper advertising and promotional strategies. 6.4 Threats Brands like Lipton have established their products a long time ago for which they also have a strong brand image. Their old label is well known to the people of Malaysia. They will approach to their well-known product. As it doesnt contain any sugar. So the consumers may feel bored at a time with the single taste. So if they dont introduce new flavor, they will not be able to retain the market. Strategy is basically defined as the art of coordinating and managing the processes of the organizations, such as human resources, money and material for achieving the profit, company growth and customer satisfaction by following the policy and objectives of the company. So the marketing strategy of an organization is also defined as an implementation process through which the manager will be able to achieve the objectives of the company easily. (Krstic and Becic, 2011) For a marketer, it is hardly possible to satisfy everyone. For every individual, the taste and preference would vary. Everyone wouldnt like the same product or service. Thats why, there is the need to segment the market demographically, psychographic or behaviorally. There is a need to bring difference among the buyers. (Waranantakul, 2014) The market for the organic tea product of Green Tea Organics has been segmented. Since it has aimed to do an online distribution, it then eliminates the geographical barrier. Anyone will be able to order the product through the website of Green Tea Organics. Apart from the online consumer base, there will be a consumer base in Malaysia. For any efficient marketer, he will target the market after segmenting the market. For Green Tea Organics, the consumer base consist the age range from 20 to 70. They include the health conscious consumers. The introduction of new beverages has not really been able to affect the consumption of tea of these people. Their main priority is their health. For them, maintaining their health by having green tea is a priority. Again Malaysia has a tropical weather which inspires having tea at home rather than going out. (Enderwick, 2009) Green Tea Organics has aimed to position itself by following the premium positioning. So anyone will have an interest to it. 7.1 Marketing Mix To ensure a proper marketing strategy, there is a need to device marketing strategies and also integrate the marketing programs properly. So, marketing mix is followed which contains 4P- Product, price, promotion and place. 7.1.1 Product Green Tea Organics Limited will be introducing the very best organic tea product in the market which contains no fertilizer or chemical when growing them. The company will be exporting the tea directly to Malaysia just after deriving it from the garden to protect its originality. Green Tea Organics will be using their own brand name to sell the product. They will be selling it in bottles and tea bags for the convenience of the consumers. 7.1.2 Price The price range of the organic tea products will be an affordable one. A 35% of the margin will be kept aside for the retailers who buy in a bulk. After the product is delivered, the company will give them a month of bonus period. They will also give a month of credit period to those who will buy in larger quantities. 7.1.3 Promotion Green Tea Organics will be using the line advertisements. They will advertise and promote it by using their public relation. 7.1.4 Place Green Tea Organics will rent a place at first where the products will be stored for distribution. Various kinds of distribution channels will be used to reach the customers. The product will have its availability at various super markets. It can also be found in the shops in the neighborhood. Apart from all these, Green Tea Organics will have its own website for carrying out their online transaction. Thus Green Tea Organics Limited will be following the marketing mix strategy of 4P to market their product. For any organization, it is difficult to capture the essence of the international market at first.  Ãƒâ€šÃ‚   It requires a great deal of research, analysis and effective decision making process to give a head start to the business. For any business in the international market, there will be strong competitors. To differentiate the business from them, there is a need to develop the kind of a marketing strategy that will promote the product and the organization to the consumers literally in a different way. This report has tried to develop the strategy by analyzing all the issues of the international market. Now Green Tea Organics Limited will be following all these strategies to capture the market of Malaysia with their organic tea products. References Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success. International Journal Of Innovation And Economic Development, 1(3), pp.7-15. Cadogan, J. (2009). Marketing strategy. 1st ed. Los Angeles [etc.]: SAGE. Chimngamsert, C., Jhundra-indra, P. and Raksong, S. (2014). BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY. International Journal of Business Strategy, 14(3), pp.39-58. Enderwick, P. (2009). Large emerging markets (LEMs) and international strategy. International Marketing Review, 26(1), pp.7-16. Krstic, I. and Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage. Marketing, 42(2), pp.118-126. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Peter, J. and Olson, J. (2010). Consumer behavior marketing strategy. 1st ed. New York: McGraw-Hill Irwin. Slater, S., Hult, G. and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), pp.551-559. Special issue on International marketing theory, strategy and implementation: insights from Latin America. (2010). International Marketing Review, 27(6). Waranantakul, W. (2014). MARKETING STRATEGY COMPREHENSIVENESS AND FIRM PERFORMANCE: THE MEDIATING ROLE OF MARKETING STRATEGY IMPLEMENTATION EFFECTIVENESS. Journal of International Management Studies, 14(3), pp.43-50.

How I Chose my Career of Business Essay -- career, business,

Often times, I can’t help but wonder what my life would be like if I haven’t been exposed to the world of business; a wonderful career that changed my life completely. I have taken interest in business career because I love calculating numbers and interacting with people; But most importantly, my fascination in business came from my grandfather. He taught me many valuable tips on how to be a successful person, and most certainly how to run a business. He was not only a successful businessman, but also a respected individual. One of the businesses that he owned was a company called â€Å"Wu Long Tea Factory†. The main thing that they produce is tea of course, but they also have products such as cakes, candies, and all kinds of stuff. By being the production manager’s assistant of this company, I was able to experience everything that was going on in the factory. Even though that was the background I grew up in, my biggest fascination wasn’t in being a manager in a factory; it was the finance part that got me all excited. Often times I can even see myself sitting in my office and work on clients’ financial profiles and statements. I also took extra math classes and participated in many of the competitions in order to prepare myself to succeed in this particular field. Other things that I also did to get me well prepared are joining school activities, applying internships, and having jobs. I believe that all my hard work will pay off, when I see myself as a successful businessman. I grew up in a low-income family with a father that has rheumatoid arthritis; in other words, my life was full of hardships. Being the oldest child of the two, I had a lot of responsibilities I have to carry upon my shoulder. My father is an individual who is f... ...ed younger kids by tutoring them on certain subjects or just spending time playing with them. The hobbies I do gave me a sense of enjoyment and satisfaction. By attending New York University, since it has one of the finest business programs, I believe I will become even more successful, both academically and socially. I have enthusiasm and ambition, plus having good leadership skills, being a hard worker, and having great social networking skills. After going through a childhood with a rheumatoid arthritis father, and coming to a foreign country where I had knew very little of its language, I would and strive for and participate in any learning opportunities. I know that I am ready for the upcoming challenges and tasks. I strongly believe that no matter what kind of ordeals people will face, as long as they have the heart and will to do it right, they will succeed.