Workplace Violence in Corporate America Essay - 1547 Words

The proposed research is an examination of workplace violence in Corporate America. As a growing concern in all industries, preventive measures need to be explored. Three types of research methods will be compared and contrasted in relation to the proposed research. The methods to be analyzed are quantitative designs, qualitative designs, and mixed methods designs. The appropriateness of each design will be examined as they relate to the topic. Workplace violence is a serious problem that deserves to be explored due to the number of incidents and the severity of some incidents. This study will focus on the possibility of violent encounters which employees of two Boards of Education in separate districts could become victims of†¦show more content†¦The two Boards of Education are governed by the Georgia Department of Education. Each Board of Education in the state of Georgia reports all information pertaining to their location to the Georgia Department of Education. Stati stical data as it pertains to violence in the workplace can be requested from this agency, and then data could be assessed in relation to the two locations. There are many benefits of utilizing quantitative methods in research. The benefits are precise numerical data, previously constructed theories can be tested and validated, results can be generated from sufficient random samples sizes, and less time is needed for data analysis. The weaknesses of quantitative methods are that due to the focus of the theory used the researcher may miss phenomena occurring, or the information gained may be too general to be applied to the individuals. The other weaknesses are colleagues may not understand the categories used, and colleagues may not understand the theories used by the researchers. (Zikmund et al, 2010) Qualitative Methods A qualitative design was the initial intention for the proposed topic. Qualitative research allows the researcher to address the objective with the u se of techniques that provide interpretations of the phenomena without the use of numerical measurements (Zikmund et al., 2010). This type of research â€Å"focuses on people behaving in natural settings and describing their world in their own words†, andShow MoreRelatedWorkplace Violence In The Workplace1071 Words   |  5 Pages INTRODUCTION: Violence in the workplace has become a major safety and health issue. Workplace violence is not limited to homicide. This type of violence includes behaviors and circumstances that threaten an employee s physical safety; such as: verbal threats, sexual or physical harassment, coercion, behavior changes, intimidation, stalking, telephone/email harassment, and history of aggression. â€Å"Workplace violence incidents have tripled in the last decade, and it is now the fastest-growing categoryRead MoreWorkplace Violence1735 Words   |  7 PagesWorkplace violence is present in every nook and cranny of corporate America, affecting millions of Americans every year. Workplace violence is defined by the Occupational Safety Health Administration, OSHA, as any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site. It ranges from threats and verbal abuse to physical assaults and even homicide. In 2011, there were over 2 two million reports and claims of workplaceRead MoreRacial Discrimination : The Melting Pot Essay1181 Words   |  5 PagesWhen one is asked to define the United States of America, many say it is the â€Å"melting pot† meaning different races, cultures and people come together as one. However, America being called the â€Å"melting pot† is a controversial issue because, even though there are many different races in America, racism still exists. Many years after the world war I and II, the country is still struggling with racial prejudice and discrimination. While there are laws that are put into place to protect employees or jobRead MoreGender Inequality Throughout Genders Of Society1494 Words   |  6 Pagesproblem in our world to this day is the fact that people, mostly women, are being classified as weak and because of their gender they are being mistreated. In recent cases women have been deprived from a higher education. Also, when working, their workpla ce is not equal. Gender inequality is happening all over the world. It has been occurring for decades and decades. Gender equality â€Å"means an equal level of empowerment, participation and visibility of both sexes in all spheres of public and privateRead MoreWomen s Rights : Myth Or Truth?1669 Words   |  7 Pageswomen gained the right to vote in 1920. Focussing on the victories allows us to disregard the inequality that is ever present in our society today. We turn a blind eye to the blatant discrimination, and many accept it and believe America is completely equal. While America has improved tenfold over the many years due to protests and reformation, our country still has a very long way to go. There is still racial prejudice, controversy over sexuality, and lack of respect for women. Women are often viewedRead MoreThe United States Became an Industrial Power1144 Words   |  5 Pagesmerge their companies into his conglomerate. The roles the government played in this story were in an effort to attract corporate headquarters to its state, New Jersey broke ranks in 1889, by passing a law that permitted the creation of holding companies and other corporate combinations. Despite reformers’ efforts, a huge wave of mergers in the 1890s further concentrated corporate power. By 1900, America’s largest one hundred companies controlled a third of the nation’s productive capacity. Such familiarRead MoreFeminism : Women And Women1316 Words   |  6 Pagesand abuse. Regardless of the progress women have made, there is still a wide range of gender inequality. In every aspect of our economy, politics, corporate jobs, and family dynamics, men have greater authority. Feminism began in the 19th century. The feminist movement fought to reform women’s reproductive rights and to end domestic and sexual violence and harassment. Women also fought for equal pay, maternity leave, and for the right to vote. They opposed being discriminated by men in economic,Read MoreBullying Is Becoming A More Visual And Talked About Concern1142 Words   |  5 PagesBullying in the Workplace Workplace bullying is becoming a more visual and talked-about concern in the business world, and finding ways to deal with the problem of bullying is an issue that needs to be addressed. In a survey of European Union employees, an illness that was rooted in stress was reported in 28% of employees (Rayner et. al. 8). According to Rayner, bullying may account for much of this workplace anxiety. My co-workers and I were victims of a workplace bully. This behavior includedRead MoreInvestigating The Gender Gap And How That Effected The Way That Men And Women May View Other Races1026 Words   |  5 Pagesracist than they believe. The next article I dove into was Wingfield’s The Modern Mammy and the Angry Black Man: African American Professionals’ Experiences with Gendered Racism in the Workplace. This article posed the question: â€Å"Is there a difference between the way black men and black women are treated in the workplace? Does race/gender have an effect on the treatment of an employee?† After the initial question the author theorizes that there is a greater gender gap between men and women when the womanRead More colonization Essay1233 Words   |  5 Pagessociety was built upon agriculture, and little else. The rise to corporate capitalism has had such a profound impact on American society, it is impossible to study any aspect of United States history post Civil War without a direct relation, on any level, to the industrial revolution. America would not be the superpower it is today had we not made the change from an agricultural society to an industrial one long ago. The rise of c orporate capitalism radically changed the way Americans lived forever.

Psychiatric Center A Critical Mental Health - 929 Words

Introduction Different mental health institutes have various policies and procedures that ensure quality delivery of psychiatric care to all mental health patients. Dorothea Dix psychiatric center is among many mental health care providers in America that are striving to deliver quality mental health services to needy Americans. Dorothea Dix psychiatric center provides out- and in-patient care to Maine’s severest mental illness cases. In that case, for over a century, Dorothea Dix psychiatric center has been concentrating on providing mental health care to patients with fetal mental illnesses. As such, the mental institute ought to diversify its experience in quality enhancement following the concurrent suicidal concern among veterans. Specifically, the Dorothea Dix s executive team should incorporate veteran mental health quality enhancement research program policy that will play a significant role in reducing the suicide rate among veterans. Background Information Suicide is a critical mental health concern in the contemporary American society. In particular, suicide is among the top ten causes of death in the U.S. Approximately, more than one hundred suicides occur every day with over 30,000 Americans dying by suicide every year. Notably, Suicide is a national health concern among military personnel and veterans. In that case, the suicide rate in the veteran fraternity is approximated to be higher than in the general public domain. As such, the devastating suicide rateShow MoreRelatedThe Design Of The Antipsychiatry Coalition1203 Words   |  5 Pagespeople who have received psychiatric treatment (Antipsychiatry, 2015). The â€Å"Antipsychiatry Coalition† website mainly assists people who feel that harm and pain has been inflicted on them as a result of them suffering from a psychiatric condition. In most cases, people usually associate mental illnesses such as psychosis with complete lack of knowledge of one’s autonomous being (Hochwà ¤lder, 2013). Consequently, mentally ill patients as well as those placed in psychiatric facilities are often brandedRead MoreMental Illness Among Prisons And The United States1576 Words   |  7 Pagescurrently incarcerates over 356,000 individuals diagnosed with some form of mental illness. This is ten-fold the number of people receiving treatment in psychiatric hospitals, around 35,000 (Frances). Leaving us with the question, when did suffering from a mental illness become a crime worthy of incarceration? Doubt no longer remains as to if the this system is broken, as indicated by recent report from the Treatment Advocacy Center and the National Sheriffs’ Association, which after surveying sheriffsRead MoreFunding Health Care Services973 Words   |  4 PagesFunding Health Care Services Name Institutional Affiliation Date: Funding Health Care Services 1. How ambulatory services should be funded Ambulatory services consist of an array of healthcare services offered to inpatients overnight at healthcare organizations. Funding of ambulatory services should be done at urgent care, outpatient clinics, same day surgery, group practices, mental health clinics, community health care units, diagnostic centers, and emergency rooms. In order for ambulatoryRead MoreCommunity Support System : Mental Health And Society1138 Words   |  5 Pages Community Support System Jyoti.Waddigeri MHS510 WP: Mental Health and Society Professor: Dr. Mirjana. Zivkovic United States University 04/04/2016 â€Æ' More than 40 million individuals in the United States have problem with psychiatric disabilities, and among these, 4 to 5 million grown-ups have been determined to have extreme psychiatric disabilities. Peoples with mental disabilities experience the considerable problems in daily life. The community support system which helps to maintainRead MoreEssay On The American Mental Health Crisis1618 Words   |  7 PagesThe American Mental Health Crisis in Less Than Thirteen Reasons Why Anyone with a mental illness knows that recovery is not a straight line. Thoughts don’t regain their rationality the second someone decides to become medication compliant, when an anorexic takes a bite of food, or even the day a depressed person decides to walk outside and see beyond their dreary perception of reality. I always wanted to get better, to be able to eat a slice of pizza without demolishing the box and punishing myRead MoreClinical Nurse Leader Role in Psychiatric Department Essay1314 Words   |  6 PagesCNL Role in Psychiatric Department Never has it been more critical to provide high quality care in the hospital while being cost effective. The American Association of Colleges of Nursing (American Association of Colleges of Nursing [AACN], 2005) has created the Clinical Nurse Leader (CNL) role to introduce lateral integration of care for specified groups by creatively and intentionally using a variety of health care resources (AACN, 2005). The CNL’s purpose is to aid in various departments of theRead MoreNurse Manager Of The Child / Adolescent Psychiatric Units At Kingswood Hospital1098 Words   |  5 PagesNursing jobs provide emotionally and financially rewarding careers. The health care industry employs millions of nurses and the job outlook continues to improve each year. This paper explores two common types of degrees held by Registered Nurses (RN) and seeks to emphasize the primary differences between the two. An individual who has a Bachelor of Science in Nursing (BSN) or an Associate Degree in Nursing (ADN) can become an RN after passing the NCLEX-RN examination. However, there are certain advantagesRead MoreCommunity Mental Health Movement Of The United States1210 Words   |  5 PagesCommunity Mental Health Movement For many years, people who suffered with mental illness were more often than not institutionalized and severely mistreated. The history of the Mental Health movement begins in 1909. The history of advocacy began with Clifford W. Beers. Beers, himself an ex-psychiatric patient who, after his release, crusaded to bring mental health and mental illness to the attention of his fellow citizens (Pols). In 1908, Beers published his autobiography, A Mind That Found ItselfRead MoreThe Trend Towards Evidence-Based Practice and the Future of Psychotherapy1854 Words   |  7 Pages(1996). Mental health outcome assessment: The new agenda. Psychotherapy, 33, 181-189. Eisen and Dickey observe that, assessment of treatment outcomes in the historical past was always the domain of researchers. In the recent past however, there have been costs of mental health care, accountability demands and the need to restructure both practices of reimbursement and services of mental health. They note that these facts have shifted to the outcomes assessment into the community mental health careRead MoreA Brief Note On The United Nation s Health Agency1211 Words   |  5 Pagesworld will be affected by a mental or neurological disorder during their lifetime. Approximately 450 million people suffer from mental health disorders globally. 44%-70% of the population worldwide does not receive healthcare treatment for mental disorders (WHO, 2011). The United Nation’s health agency urges governments to break away from large mental institutions and towards community health care, and integrate mental health care into primary health care and the general health care sy stem. Telepsychiatry

Western Civilization before the Thirty Year War Free Essays

Roman Emperor, Father of Europe, or the Chief Bishop Larry Ray December 15, 2013 Charlemagne was one of the greatest European rulers of medieval times. He was both part warrior and part scholar. He was also know to many as Charles the Great or Just Charles in his inner circle. We will write a custom essay sample on Western Civilization before the Thirty Year War or any similar topic only for you Order Now He lived from 747 to 814. Charlemagne was a Frank. Franks’ were German tribes who controlled the area of northwestern Europe that is now western Germany and northern France. Not much is known about Charlemagne’s childhood, however her grew up to be a very religious righteous man. He boasted with Christian spirit and it is with that spirit that he wanted to rule. He believed in education and in virtuous work. Even his own children would be tasked with menial work. Charlemagne was known for his â€Å"greatness of spirit† and steadfast determination. L His autobiographer, Inward wrote many times of the fact that Charlemagne recognized and lived by traditional Roman Virtues. He single handedly battled to extend the area on all sides of his kingdom. Eventually he went from being King of the Franks to Emperor of the West. However, â€Å"According to this title, Charlemagne as not the Roman emperor crowned by the pope but rather God’s emperor, who governed the Roman Empire along with his many other duties. † 2 By the time Charlemagne had died, his Freakish Empire was as big as the Byzantine Empire. 3 Charlemagne was a lover of the Liberal Arts. He was never satisfied with his own language so he went on to learn several others, most of all Latin. He could understand Greek but he never learned to speak it well. In the Kings spare time he studied rhetoric, astronomy, and dialectics. It wasn’t until later in his life that he started to write in Journals documenting his wisdom and ideas about religion and owe the stars and the planets existed. In one of the most accomplished endeavors that Charlemagne took on, was the education of children. He was truly a visionary of his time. He himself was quite educated verbally and in reading but he never mastered the art of writing. He thought that every child should have a chance to go to school, even commoners. He felt with education that he could lead his people to eternal salvation. What better way to spread the word of God, and then teach it along side general education? In Charlemagne’s conquests there were several newly conquered lands and or people hat needed saving, so he took upon himself to build school and fill them with the most educated of educators. He vowed to have the teachers teach grammar, psalms, math, and reading. Charlemagne would offer free schooling to anyone ages six years and up that would offer there children to the Church, attaching them to the monastic life permanently. He would task the nuns and monks to educate these children with little or no down time. If the child successfully completed the first series of education they would then be allowed to continue in his educational program, which would include subjects such as, geometry, music, astronomy, and math. 4 The end result of Charlemagne’s school curriculum well surpassed anything he could have imagined. â€Å"It led too kind of literacy renaissance†. Scholars from all over Europe would come and teach different subject. These scholars from Italy, Spain, Ireland, and England influenced the regions culture not only raising questions about religion and social issues but they also influenced the way Charlemagne’s own children were being raised. Charlemagne married at his mother’s request the daughter of Desirous, the King of the Lombardi. However it is said she was sent away a year later because she could not have children. 6 He later took a Sabina woman as his partner and had four sons and five daughters. Charlemagne was unlike other rules with children. His autobiographer would often say that he bonded with his children, always making time for them. He would eat dinner with them, and he never would travel without them. They were educated Just as other children, first in the Liberal Arts, with emphasis in math and grammar and then on to the higher level, which included music and geometry. After a certain age the boys were taught how to ride horses ND carry a sword. The girls were taught how to work wool, so they would value hard work. 7 He never did marry off any of his daughters. It is speculated that he was too worried about having to give up land by the request of their suitors, so he never strove to marry them off. Each went on to have several illegitimate children. 8 One thing is for sure; Charlemagne was a visionary and a skilled warrior. He knew that education was the key and he also knew it should be available to anyone who wanted it. His successors would continue on his legacy of learning by educating their officials and by spreading the word of God throughout the lands. How to cite Western Civilization before the Thirty Year War, Papers

SWOT Analysis of Singapore Airlines Samples †MyAssignmenthelp.com

Question: Discuss about the SWOT Analysis of Singapore Airlines. Answer: Introduction Strategic management can be considered as the pillar behind the development of business strategies for the organizations. To the business organizations, strategic management is one of the major tools for the achievement of organizational goals and objectives (Hitt, Ireland Hoskisson, 2012). On a more precise note, strategic management refers to a particular process undertaken by the organizational managers that includes the processes of planning, monitoring, analysis and assessment of business strategies in order to achieve goals and objectives of the companies. Strategic management includes the process of formulation and implementation of major organizational strategies. The organizational managers can identify the major strategies issues in the organizations with the help of strategic management so that effective strategies can be developed in order to diminish them (Hill, Jones Schilling, 2014). Organizational managers use some specific strategic tools in order to identify strat egic issue in the companies. One of those major tools is SWOT Analysis. Organizational managers are able to identify the major organizational strategic issues with the help of SWOT analysis. The main objective of this research is conducting a SWOT analysis on Singapore Airlines and after that, to identify two major strategic issues of the company. Singapore Airlines is the flag carrier of Singapore and the airline is its hub at Singapore Changi Airport. Singapore Airlines commenced its operation in the year of 1947. At present, the employee base of the company is about 25000 (singaporeair.com, 2017). Based on the whole discussion, a conclusion is drawn at last. SWOT Analysis of Singapore Airlines As per the above discussion, SWOT analysis is considered as one of the major tools of strategic management as it helps the organization managers to identify the strengths, weaknesses, opportunities and threats of the companies (Eden Ackermann, 2013). The major aim of this part is to conduct a SWOT analysis on the business operations of Singapore Airlines. The SWOT analysis is shown below: Strengths The adoption of Multi Brand Model strategy has been one of the major strengths of Singapore Airlines. In the year 2012, Singapore Airlines launched Scoot that became one of the three long-haul low cost carriers (Thedrum.com, 2017). Singapore Airlines has been able to register profit for consecutive thirteen years and the profit margin has been high in the last five years. Singapore Airlines is well known as the company has been providing their customers with premium quality of products. These premium products have been a major strength of the airline as it has differentiated the company from its major competitors. Singapore Airline is the largest Asian Airline in whole Europe that helps the airline to position their premium products (singaporeair.com, 2017). This is a major strength of Singapore Airlines. In Europe, Singapore Airlines operates in eleven destinations that have almost 70000 weekly seats. Thus, the company has become able to compete with the European airline companies. Apart from Europe, large presence of Singapore Airlines can be in the Australian and New Zealand market. Currently, Singapore Airlines operates in seven Australian destinations with a capacity of 85000 seats. In New Zealand, Singapore Airlines operates with more than 11000 seats. All these aspects together has made Singapore Airlines the second largest foreign airlines in Australia and fourth largest in New Zealand. It is remarkable that Singapore Airlines has been profitable in every year since it has started operation 40 years ago. This can be considered as the most dominated strength of the airline. Among all the airlines of Southeast Asia, Singapore Airlines has been able to register the most amount of profit as the airline has been performing significantly over all these years. Weaknesses It can be seen that maintaining the opportunity of growth has been one of the major weaknesses of Singapore Airlines. In the recent years, the average growth rate of Singapore Airlines passengers has been less than 2% per year and the growth in passenger tariff is low. The main reason is the limited growth opportunity of passengers (reuters.com, 2017). It can be seen that Singapore Airlines has not been able to access the market of North America and it is a major weakness of the company. In the US market, Singapore Airlines holds the position of ninth. Being not able to make business in the American market is a limitation of the business operation of Singapore Airlines (straitstimes.com, 2017). Chine is one of major markets for Singapore Airlines and slow growth in Chine has become a weakness for Singapore Airlines. In the last eight years, only 30% growth has been registered in the business of Singapore Airlines in China. However, it needs to be mentioned that there is still major business opportunities for Singapore Airlines in China. Inability to register growth in china is a major weakness for Singapore Airlines. Being reluctant in entering into partnerships like joint ventures is a weak area for Singapore Airlines. Over the years, Singapore Airlines do not have any partnership or joint ventures with any of the major companies. In addition, small ventures are not working for the company. Thus, it is a major weakness for Singapore Airlines. Opportunities There is a huge opportunity for Singapore Airlines to enter into deeper partnerships so that the company can improve its weak areas. Under the leadership of Mr. Goh, the CEO of the airline, Singapore Airlines has become able to enter into eight major partnerships along with several others. As per the announcement of Singapore Airlines on May 2014, the airline has been working on the development of major premium economy products that includes the introduction of long-haul aircraft 2H2015. For this reason, Singapore Airlines has identified major market segments for premium economy products. This will create major business opportunities for Singapore Airlines. The joint venture of Singapore Airlines with Indian conglomerate Tata will provide major business opportunities for Singapore Airlines. The main reason of this partnership is that India has been providing unique growth opportunities for Singapore Airlines. This partnership will be helpful to unlock growth opportunities for Singapore Airlines (airvistara.com, 2017). The introduction of Scoot in the year 2012 has opened a new market for the company that has a huge potential growth opportunity. In the recent years, major partnership can be seen between Scoot and Nok in order to establish new long-haul low cost carrier and it is called ScootNok. Threats Large increase in the number of Gulf carriers is creating threat for Singapore Airlines as these carriers have been affecting the profitability and growth of the company. The impact of Gulf carriers can be seen in major markets where Singapore Airlines operates like the markets of Asia, Europe, Australia, New Zealand and others. Thus, the huge and aggressive competition from Gulf carriers is a major threat for Singapore Airlines (asean.travel, 2017). It can be seen that the Southeast Asia market has been suffering from overcapacity as many competitors of Singapore Airlines are operating in this market. Thus, mismatch in demand and supply can be seen as supply is more than demand in this industry. Hence, it can be said that the increasing amount intense competition is creating threats for Singapore Airlines. It is a fact that Singapore Airlines has been the market leader in terms of premium space. However, it can be noticed that the increased competition in this segment is narrowing the gap with Singapore Airlines. In the near future, this can be a major threat for Singapore Airlines. It can be seen that the rival companies of Singapore Airlines are gaining massive strengths day by day with the help of effective strategies. This can also be considered as a threat as it can affects the growth and profitability of Singapore Airlines. Analysis of the operations of the corporation Singapore Airlines (SIA) reveals the fact that financial performance of the company has deteriorated with steady decline in its profit over the past several years. The poor financial performance of the company is said to be driven by intensified competition and difficult market condition. In the recent years, SIA has encountered biggest challenges and has carried out numerous strategic adjustments ever since Goh Choon Phong assumed charge as the chief executive officer (CEO) at the start of the year 2011. The present section identifies the critical strategic issues faced by the company based on analysis of the current situation of the company and SWOT analysis Identification of critical strategic issues in Singapore Airlines Strategic Issues faced by Singapore Airlines in attaining growth opportunities Based on the SWOT analysis of the company Singapore Airlines, it can be hereby mentioned that a specific strategic issue of SIA is the overcapacity present in the Southeast Asian market. Increase in the competitors of the company SIA counting the LCCs along with the full service flags have led to the excess supply in the market (Shaw, 2016). Therefore, it can be hereby mentioned that the opportunity of growth in the passenger of SIA remain exceedingly limited. Again, the home market of SIA is comparatively mature and for the last decade has witnessed swift growth of Low cost carrier (LCC) carrier, however, has slow growth of full-service. Furthermore, SIA also has conventionally depended on sixth freedom passage; nevertheless, transit growth witnessed in a wide-body network is restrained by intensifying competition, specifically from Gulf Carriers. In the course of growth of the middle as well as middle class, the overall demand is still getting improved in the Southeast Asian region, however, the overall capacity is adding up a swift pace during the period of long term, medium term as well as short term markets (Johnston Marshall, 2015). Therefore, this is developing pressure on specific load as well as yield facets of Singapore Airlines. Again, SIA also has reliably been a pioneer in the premium market; however, competitors have contracted the existing gap impressively as of late. In addition to this, SIA also has one of the major premium offerings in the business so far, but there are still lot of carriers at or at least close to the maximum point of the group. Essentially, the business class offerings on the larger part of the Singapore Airlines long term force was necessarily presented during the year 2006. During this time, it spoke to a specific jump last contending different offered items. Nowadays, a few airborne tran sports have presented analogous business class offerings, bridging the gap with SIA. Indeed there are some air carriers of Europe and North America that had been quite a few eras behind, have now bridged the gap (Baker, 2014). Thus, it can be hereby mentioned that the entire airline industry can be considered to be one of the most competitive sectors and the rival airlines are attempting to acquire advantage of different opportunities and assess the requirement of the consumers to sustain in this competitive market (Keller and Kotler, 2015). Management of SIA is also concerned with the consolidated important competitors such as Emirates Airlines as well as Qantas Airlines operating in the Australian route. Moreover, the increase in the number of airlines specifically in the Gulf nations are remaining to be very much aggressive and large number of rivals for both economic as well as premium passengers in this specific SIA market. Critical strategic issue due to inappropriate strategy for market development Singapore Airlines also faces strategic problem in gaining accessibility to the market of North America and strategy adopted for China. The prospects of acquiring return to specific non-stops to particularly North America are almost nil. Consequently, SIA needs to depend on the fifth freedom in order to pursue growth in the non-stop service segment. However, these kinds of rights are difficult to secure as markets namely China would be perfect transit stops as SIA is not essentially open (Dickinson, 2014). Again, China also remains a strategic market for the company SIA. However, the entire group has successfully established new secondary markets utilizing Scoot, that now runs around 12 weekly flights to around four different Chinese destinations. Nevertheless, several attempts to carry out investment in different Chinese airlines have hugely failed considerably and the present political environment carries out specific deals, that are crucial for position of SIA for a long-term peri od in the important Chinese market (Baker Saren, 2016). Thus, management of SIA hereby fails to develop a strategy to overcome the problem of accessibility to the market of North America. Again, management of SIA has also failed to properly implement an appropriate strategy for functioning in the Chinese market. SIA Group although operates in the market of China with 60000 complete weekly service seats. However, growth of the company has been comparatively slow and the capacity is approximately 30% over the past eight years. During the same period of time, the Cathay Pacific Group has extended operations in several parts of Mainland China by approximately 50% whilst three chief gulf carriers have enhanced their capacity, thereby eroding the share of the market of SIA in the concerning markets (Meffert, 2013). Thus, it can be hereby stated that SIA has failed to develop appropriate strategy of partnering with any Chinese carrier on regional connections (Foxall, 2014). However, its i ncapability to get codeshare as well as strategic partners together with the decreasing market share compared to rivals implies that China is not strength for the company anymore. Another critical strategic issue that can be witnessed from the operations of Singapore Airlines include missing the opportunity of establishing Tiger Airways as a wholly owned subsidiary of SIA. Thus, the Tigerair was not incorporated into the group of SIA. Again, Tiger air can be considered to be unprofitable in the current years, bringing down the results of the SIA group. Again, the corporation also encountered disadvantage with essentially the geographic factor of the company (Sheth Sisodia, 2015). Thereafter, the management of the company realized that long time flights are no more profitable for the corporation. The prospects of these flights are not very impressive. In addition to this, joint venture strategies for development of market of the firm have also become the weakness and critical strategic issue of the firm Singapore Airlines since the corporation fears about the dilution of the reputation of the brand (Kotler et al., 2016). The company does not engage in any of t he metal unbiased anti-trust joint undertaking that have become widespread in the trans-Atlantic as well as trans-Pacific markets. These essentially have also begun to break through the Asia-Europe market.Quite a lot ofof SIAs Japanese as well as Europeanrivals are engaging in these kinds of ventures, thereby presenting a competitive advantage, specifically on US routes of the operations of SIA. SIA only has joint collaborative operations with two different small carriers that again do not serve up Singapore. Conclusion In conclusion, it can be said that the management of Singapore Airlines has employed different innovative business strategies since the beginning that have supported the entire organization. However, decline in the level of profits recorded during first quarter of the financial year 2015 helps in indicating growing challenges for the Singapore Airlines. Analysis of the operations of the firm reveal that the operating profits of the firm have decreased by approximately 52% caused mainly by the swift changes in the conditions of the market and intensified conditions of the market. Thus, the current study helps in understanding the factors that are crucial to comprehend strategic limitations and issues of SIA. References airlines, B. (2017).Company Information.Airvistara.com. Retrieved 8 September 2017, from https://www.airvistara.com/trip/company-info Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Dickinson, J. R. (2014). The marketing management experience.Developments in Business Simulation and Experiential Learning,27. Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. Foxall, G. (2014).Strategic Marketing Management (RLE Marketing)(Vol. 3). Routledge. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Johnston, M. W., Marshall, G. W. (2015).Marketing management. McGraw-Hill Education. Keller, K.L. and Kotler, P.T., 2015.Framework for Marketing Management. Pearson. Kotler, P., Keller, K. L., Brady, M., Goodman, M., Hansen, T. (2016).Marketing management. Pearson Education Ltd.. Meffert, H. (2013).Marketing-Management: AnalyseStrategieImplementierung. Springer-Verlag. Our story. (2017).Singaporeair.com. Retrieved 8 September 2017, from https://www.singaporeair.com/en_UK/us/flying-withus/our-story/ Premium Economy Class | Singapore Airlines. (2017).Singaporeair.com. Retrieved 8 September 2017, from https://www.singaporeair.com/en_UK/us/flying-withus/cabins/premium-economy-class/ Scoot has to be aggressive with tactical fares to drive volume in India, says marketing head. (2017).The Drum. Retrieved 8 September 2017, from https://www.thedrum.com/news/2017/08/30/scoot-has-be-aggressive-with-tactical-fares-drive-volume-india-says-marketing-head Shaw, S. (2016).Airline marketing and management. Routledge. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. Routledge. SIA has lost market share and needs new strategy. (2017).The Straits Times. Retrieved 8 September 2017, from https://www.straitstimes.com/singapore/sia-has-lost-market-share-and-needs-new-strategy Singapore Airlines Repositions As Competition Increases -. (2017).Asean.travel. Retrieved 8 September 2017, from https://asean.travel/2016/05/16/singapore-airlines-repositions-among-increased-competition/ Struggling Singapore Airlines fights back to boost growth. (2017).reuters.com. Retrieved 8 September 2017, from https://www.reuters.com/article/singaporeairlines-results/struggling-singapore-airlines-fights-back-to-boost-growth-idUSL3N0DV26H20130515

Journal entries on environmental studies

Public parks are essential resources in any environment. Various activities can be undertaken in such parks that can enhance both physical and environment health. Furthermore, public parks might also facilitate or discourage certain behavioral patterns depending on how they are designed. On the same note, features within parks are equally useful in overall recreation. This journal presents daily entries of observations made when I visited Asir national park in Saudi Arabia.Advertising We will write a custom essay sample on Journal entries on environmental studies specifically for you for only $16.05 $11/page Learn More Journal entry on Asir park visit: 2nd of August 2010 I walked for about 30 minutes into Asir national park. It was on a Saturday at 11:00 am, a time when all the usual activities in the park are at the peak. The park covers an approximate area of 1,650 square kilometers and is situated in the southern part of Saudi Arabia. On leaving the p ark, I could hear several species of birds whistling all over. As I was standing at the entrance, I realized that there was a map at the gate colored in orange and green dots to enable tourists trace certain sites within the park. Besides, I took note of the infrastructural facilities in the park. They included parking bay, public toilets, concrete seats, water taps, hiking paths and play grounds. Picture 1: A map located at the entrance of the park to assist visitors in locating specific sites As I was walking past the park at around noon, I came across a summit of the states highest mountain known as Jebel Sawdah. The atmosphere felt calm with nice scent of certain species of fauna around the park. They include the Dorcas gazelle and sand cats that were busy hunting in packs. Moreover, I spotted an Arabian Oryx which is a common species of antelopes roaming freely along the park valleys. I felt fond of the antelopes and sand cats to an extent of getting convinced on the importanc e of preserving such species for their scenic value. Picture 2: Some of the animal species I encountered in the park Dorcas Gazelle Sand catAdvertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Monkeys Journal entry on Asir park visit: 7th August 2010 Once again, I paid a visit to the park at 9.00 am and anticipating to take more time in learning. I held more essence on weather in the park as it was quite calm and conducive ready to welcome vocational visitors. Comparing the weather to that of my home place, the place was rather hot though both were experiencing summer season. However, from a subjective point of view, I learnt that the park normally freezes during winter season and it is occasionally covered with fog. Nevertheless, from the way temperatures were down, I was able to infer that there was probability of having fog at night due to fall of heat. Meanwhile, I took time to observe vegetation in the park. Actually, the plants had already shed off their leaves and flowers though some appeared green. There were far elongating juniper forests that appeared green all down the valleys of the park. Picture 3: An illustration of how temperatures are low at night resulting into fog at the park Picture 4: Vegetation found in the park (juniper forests)Advertising We will write a custom essay sample on Journal entries on environmental studies specifically for you for only $16.05 $11/page Learn More The natural environment did not only comprised of mountains and forests but also grazing lands, marine and terrace agriculture. In my opinion, I got convinced on the need of the government in Saudi Arabia to conserver the juniper forests. In this case, I came to realization that the forests played a major role in protecting the watersheds and control run-off water. Moreover, I remembered of some years back when the forests were used to provide wood, medicine and pasture for livestock. Additionally, I flashbacked on those moments when local tribes inhabited the forests turning them into ruins. Comparing with the present state of the forests, I embraced the efforts made by forest guards in maintaining the ecosystem. Picture 5: Sample of marine features (ecosystem) located in the park Picture 6: Sample of diverse features found in the park (terrestrial ecosystem) Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Journal entry on Asir park visit: 10th September 2010 Definitely, this time, I was interested in finding out on the benefits which local inhabitants derive from the ecosystems in the park. From a secondary objective, I interviewed some natives from the neighborhoods. This interview and observations commenced at 2:00 pm and ended at 4:00 pm. From the information gathered, I comprehended that the terrestrial, marine and coastal ecosystems within the park was of vital use. People obtained food, water, fuel, recreation and security from them. However, I noted that benefits of fuel were not depended on anymore due to increased consumption of oil and gas energy. A survey conducted from the local inhabitants confirmed that invention of better sources of cleaner energy decreased the rate of wood-cutting. Moreover, such ecosystems offered an ample ground for research in academics. However, I noted some changes in the life of the people inhabiting the site. Due to improved social-economic con ditions in the state, people have the tendency of turning the park in agricultural land. Consequently, from my own qualitative study, I attributed this as due to population explosion forcing people to seek more land for settlement. Meanwhile, the government raced to counter local activities of clearing the park for agriculture. To shed light on this, there is a foreseeable future that the park might be at risk due to economic advancement unless land-use strategy is enhanced. Journal entry on Asir park visit: 10th September 2010 So far, I had already monitored all areas of interest to study in my current and future visits in Asir Park. I was interested to examine biodiversity of animal and plant species in the terrestrial, coastal and marine ecosystems within Asir national park. It is evident that most of the country’s regions are barely arid. Some parts in the park had sparse vegetation comprising of thorny herbs and shrubs. However, vegetation in high altitude areas was gree n, luxuriant and thick. For this reason, I realized that variation and distribution of species in all the ecosystems were influenced by altitude. Most importantly, I analyzed that destruction of rangeland highly influenced distribution of terrestrial species of animals like antelopes, hyenas, jackals and wild cats. The latter also contributed to suppressed growth of plants such as herbs and shrubs. On further analyses; I inferred that the present state of rangelands was no longer in position to support even the domestic fauna and flora in the immediate surrounding. This activity started from11:00 am and ended at1:00 pm. Journal entry on Asir park visit: 5th December 2010 From the previous observation made in Asir national park, I found it worthy to take time and study the impact of human influence on natural recourses situated at the park. I spent several hours having entered the park at 7:00 pm and terminated my study at about 4:00 pm. Consequently, I majored on issues of pollution and development activities carried out within the park. Rumors had it that irrespective of the benefits derived from Asir Park, pollution was rampant. For instance, sources of air pollution within the park included illegal burning of charcoal which led to emission of toxic gases. At some point, I could smell gaseous emissions from charcoal burning. Furthermore, I remembered of incidences when Mount Jebel would emit certain gases that were highly toxic leading to death of certain species of animals in the park. In addition to this, water pollution was also evident. However, only the waters that ran through the coastal areas were at risk of being contaminated by effluence from certain manufacturing firms. For instance, several cases of oil spills along the coastal regions stretching into the park resulted into destruction of both aquatic and marine life. Having conducted a qualitative research within the neighborhood of the park, I found out that several species of flora and fauna ha d been threatened by water pollution. Nevertheless, the government had spent million of shillings to improve and expand sewerage systems. Moreover, several measures were being taken to limit pollution within the pack such as warning visitors against dumping litters all over the pack. I also noted some differences in the current state of the park compared to previous visits. It was evident that pollution had significantly subsided with time. Journal entry on Asir park visit: 9th December 2010 The last day visit at the park was an important opportunity for me to participate in a conference that was intended to educate visitors and indigenous people on the benefits of conserving natural resources within the park. In the conference, I observed that people were keen to learn the significance of the park and also ready to take initiative to conserve natural park resources. I felt honored to cooperate with local people in conservancy activities so as to ensure the park become a better plac e for recreation and home for bio-species. This essay on Journal entries on environmental studies was written and submitted by user Leader Snoke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Quotations with Colons

Quotations with Colons Quotations with Colons Quotations with Colons By Mark Nichol Colons frequently crop up as transitional punctuation preceding a quotation, but that particular punctuation mark is usually not a good choice, as explained in the discussions that follow the sentences below; a revision follows each discussion. 1. The graffiti included the words: â€Å"Black lives matter.† This simple declarative statement requires no punctuation between the descriptive opening phrase and the quotation: â€Å"The graffiti included the words ‘Black lives matter.’† (There is an unlikely exception: The words have been previously alluded to, and now they are being explicitly stated. In that case, the colon is appropriate.) 2. Smith planned to head to the region immediately and promised people in the area: â€Å"No individual, no family, no community will be left behind.† In journalism, a colon is often used to signal that a quotation is about to follow an attribution, but a comma is much more appropriate, because whereas colons generally punctuate with the halting force of a period, a comma is more smoothly transitional: â€Å"Smith planned to head to the region later Wednesday and promised people in the area, ‘No individual, no family, no community will be left behind.’† (If the attribution constitutes a complete thought, a colon is correct, as in this revision: â€Å"Smith planned to head to the region later Wednesday, and his promise to the people in the area was emphatic: ‘No individual, no family, no community will be left behind.’†) 3. The question is: â€Å"How did the outcome of World War I contribute to the advent of World War II?† This sentence presumably refers to a written question on an examination of some kind, as in a high school history test, but whether it is a quotation or simply part of a narrative, a colon is obstructive (as explained in the previous item), and, just as a comma generally follows an attribution (such as â€Å"she said†) that introduces a quotation- again, see above- a comma is appropriate to separate the setup phrase here and the quotation: â€Å"The question is, ‘How did the outcome of World War I contribute to the advent of World War II?’† (If the question is merely posed in a narrative, rather than a reproduction of a written question, the quotation marks- and the capitalization of the first word- aren’t necessary: â€Å"The question is, how did the outcome of World War I contribute to the advent of World War II?† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Creative Writing 101Empathy "With" or Empathy "For"?Apostrophe with Plural Possessive Nouns

Politeness Theory by Brown & Levinson Essay Example | Topics and Well Written Essays - 750 words

Politeness Theory by Brown & Levinson - Essay Example Everyone has a genuine face and a face with the mask. While speaking to someone you go by pretentions, depending upon your estimate of the nature of the individual. Smart sales personnel in a departmental store frame their own definitions and strategies while dealing with the customers. But impolite disposition should not be a rule but an exception. Howsoever powerful may the waves of the ocean, their real nature is mere water! Similarly man’s real nature is politeness. Impoliteness is the hallmark. Polite and impolite also need to be understood in the linguistic, cultural and ethnic contexts. Culture impacts our way of expression. Word meanings and their implications in a particular context are different.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   My real life examples as to how politeness saved the situation   Ã‚  Ã‚  Ã‚   Politeness is peace-giving. Politeness needs to be tempered with humor in critical situations. It is not the trait of the weakling. It is an asset of the strong! â€Å"Silence is the sweetest sound on Earth,† said Mr. Boris Pasternak, the famous Russian author. I politely disagree and desire to give some examples from my own life, why and how I was obliged to break the barrier of silence to defend myself without offending the individual in front of me. In one of the arguments in the shopping mall when I was making desperate attempts to restrict the possible cut on my credit card, and requesting my wife to put a break to the shopping spree, she challenged me to ask, â€Å"Do you always think that whatever you say is correct?†

Air Cargo Assignment Example | Topics and Well Written Essays - 3000 words

Air Cargo - Assignment Example It is worth mentioning that the airline sector has been developing in a massive rate and is growing faster than any other segment across the globe (Hvidt, 2013). Additionally, with the development of logistics, the transport sector of the GCC regions is identified to be flourishing in a massive manner. The GCC countries are majorly inclined in developing mobility connections across the countries with the aim of enhancing their network and transportation facility. Furthermore, with the recent development in trade and commerce, development of roads, airports and bus networks has become quite evident. This has further promoted the development of transport sector, which evolved largely after the decision made by the government towards making the airways sector privatized (Saif, 2009). With this concern, the essay intends to analyze and discuss about the airline and air cargo operations in the three GCC countries namely Bahrain, Qatar and UAE. Moreover, an attempt has been made in identifying the factors that contributed in evolving and changing such conditions over the preceding 30 years with making future projections about the development of the same. Since World War I, the aircrafts in the GCC nations were majorly used carrying lightweight materials. Presently, world cargo exchange is majorly based on air transport for both transferring lightweight as well as heavy weight materials. There has been a series of development that has been incorporated into the cargo sector for carrying the heavy materials throughout the globe. The cargo careers are highly modified to ease carrying the different materials across diverse regions. However, there always been a strict monitoring prevalent in the sector, which enhances the credibility of the careers to carry heavy goods. The types of cargo that are carried into the varied gulf countries generally constitute most of the foreign

Business and Society Essay Example | Topics and Well Written Essays - 1250 words

Business and Society - Essay Example resent day intend to contribute to a situation of equitable position in the society, a balanced environment and the development of a sustainable economy. Although most of the large corporations are chiefly engaged in these types of social activities, the smaller houses are also not beyond the scope of CSR. The smaller manufacturing and production companies are equally responsible for the exhaustion of the environmental resources and therefore it is also a part of their duty to give back some thing to nature and the society. If the present generation makes complete use of the existing resources there would be nothing left for the future generations to sustain in the long run. Therefore the companies that are operating in any economy should think beyond the interest of the shareholders and maximisation of profit but should formulate their policy that would add to the social welfare by and large. The ideal mission and vision of a particular company has remained a topic that has been discussed and deliberated on at length. The stakeholder theory is often used to talk about the corporate social responsibility activities of the organisations. The corporations have legal obligations towards the shareholders of the businesses. Since the stakeholders are people belonging to the society contribution by the corporations in the CSR activities would contribute to the welfare of those shareholders implicitly. The organisations also have a moral and social responsibility which encourages them to take up social projects. The environmental impact that entails in the activities of the companies makes it a mandatory responsibility of them to take part in the contribution to social welfare. Thus as the companies move towards a goal of sustainability in the society the businesses are benefitted. It adds to the welfare of the businesses. On the other hand, the company board of directors are considered to be only employees of the shareholders (Manne, 1972). The shareholders invest in

Green Tea Organics PEST, SWOT and Porters Analysis

Green Tea Organics PEST, SWOT and Porters Analysis When an organization gets prepared to step into the international market, it has a lot of things to do. The term marketing will always be an inevitable term for them whether they are supplying the products domestically or internationally. There are many differences between the domestic and international business in terms of marketing. Whenever an organization sees itself doing great in the domestic market, it also aims to capture the international market. But capturing the international market is not an easy thing. It needs a lot of research, planning and effort. The managers need to do understand all the complexities and diversities of international marketing. After understanding these things, they also need to build up the skills, aptitudes and knowledge so they can achieve their target in the international level. There is a need for strong research and development team in the organization to learn about the need of the products in the market and also to learn about how to establish their brand in that particular country for attracting and satisfying the new range of customers. There is a need to perform the PESTLE analysis- political, economic, social, technological, legal and environmental analysis. They also need to learn about the strengths, weakness and the opportunities of the organization in that market. As the consumption of tea in Malaysia is increasing day by day and there is a growing need for organic tea, Green Tea Organics Limited, a recently formed organization thought of exporting organic tea to Malaysia. This report will focus on the external environment analysis by Green Tea Organics Limited. It will also try to analyze the strengths, weakness and opportunities and at the end, this report will try to design some marketing strategies for Green Tea Organics Limited for coping up with the market. Planning is always defined as a systematic way for relating things to the future. It is basically an attempt which is taken to manage the effects of external, uncontrollable factors on the strengths, weaknesses, objectives and the goals of the firms for attaining a desired end. Again, it is held to be a commitment of resources to the market of a country for achieving specific goals. We can also say that, planning is basically the job of making things happen in a synchronized way otherwise things might not occur. (Enderwick, 2009) It can also be related to the formulation of goals and methods for accomplishing them. So, it can be termed as both a process and a philosophy. Structurally, there are three ways to be used to define planning- corporate, strategic and tactical. International corporate planning is defined to be a long-term goal incorporating generalized objectives for the organization. The highest level of any organization conducts this planning. They also deal with the product, capital and research. International marketing strategy is the kind of a corporate planning which the highest levels of managers undertake to place their products in the international market (Cadogan, 2009). For that, they design different market entry strategies along with new marketing mix strategies so the products can catch the essence of the market and can also attract the right base of consumers. According to many researches, a cup of tea contains less caffeine than coffee. This is the reason health conscious consumers are more driven to drink tea. The invention of organic green tea is leading these consumers to prefer tea more than coffee as it has been widely promoted these days and it has also so many positive health benefits. (Waranantakul, 2014) There is an increase in the health conscious consumer base in Malaysia for which Green Tea Organics Limited chose it as their market place for organic green tea. International marketing is defined as the application of marketing principles by an organization or association in more than one country. There is a much debate between international marketing and global marketing. Coincidentally they both are held to be the same. (Peter and Olson, 2010) Situational analysis is performed to better understand the complexities and advantages in the market for the newly arrived organization. It consists of 5Cs- Company, Competitors, Customers, Collaborators and Climate. (Pandurangarao, 2015) 3.1 Company Green Tea Organics Limited started its journey in Assam, India. Domestically, it has a strong market of a 3.5 crores of organic tea consumer base in the all-over India. It has approximately 200 farmers in the different areas of Assam and among them, 120 farmers are certified. Seeing this growth, they want to export tea now. 3.2 Competitors Green Tea Organics as several competitors in Assam, India. But they have been able to differentiate themselves among them because of their quality and price range. Now it wants to capture the market of Malaysia with the same attributes. 3.3 Customers The growing health conscious consumer base of Malaysia is the main customers of Green Tea Organics Limited. Since they prefer tea to coffee and also want to have it in a low price range, Green Tea Organics has a strong potential to catch the market. 3.4 Collaborators Collaborators are the agencies or the media who help the organization from the foreign countries in setting up their business in the other country. Green Tea Organics will use the indirect channel for the distribution of their products. They will look for the third party agencies so they can sell their products in the market for the first few months. The advantage of using an indirect channel is that it doesnt require sales personnel to be present at the market. 3.5 Climate The climate for a business means the external environment. Green Tea Organics is currently ready to face all the complexities in the Malaysian market. 4.1 Mission Statement Right now, Green Tea Organics Limited wants to export their product organic tea to Malaysia to capture this international market with the quality of their product and also the low price range. Basically the roadmap of Green Tea Organics starts with the mission which is held to be enduring. It very well establishes the purpose and also declares the standard against which it will always weight their actions and decisions. The missions are- To give a refreshing start to the day To motivate people with optimism and happiness To create a value To make a difference in the society 4.2 Product Green Tea Organics Limited wants to introduce their signature product organic green tea in the Malaysian market. There are some very important health benefits in it. There is the presence of polyphenoloxidase in it. According to doctors and researchers, there is an abundant supply of antioxidants which is said to have the prevention and curing power of more than 14 diseases, such as skin diseases, cancer, cavities, food poisoning, virus and excessive fat etc. 4.3 Target Market The target market for the organic green tea product of Green Tea Organics is those above of 5 years of age and who are also health conscious. This product can be consumed by any one above 5 years of the age. It will be very helpful for the fat people as it reduces fat and also for those who have diabetic problem as it doesnt contain sugar. So the age range of the customers basically will be from 20 to 75. 4.4 Financial Analysis Primarily, it will be priced at 5.29 ringgit for 1.5 liter and 2.55 ringgit for 500 mile liter. In this price range, it is assumed that it will be able to increase the overall sales of the company by 40% which will also contribute to the profit maximization of the company.   It is also assumed that it will produce a profit of 17% in the beginning of the year and it is assumed that it will increase to 25% to 30% by the end of the year. Researchers basically use PESTLE- political, economic, social, technological, legal and environmental analysis framework to understand the external environment (Waranantakul, 2014). It is said that it helps to understand the macro level factors of the business. This report will use this framework to analyze the external factors that might affect the business of Green Tea Organics in Malaysia. 5.1 Political Environment There are many political elements which have the potential to affect the organic tea product of Green Tea Organics. One of the reasons will be the duty and tax rate in Malaysia. It has the ability to affect the customer spending and also the enterprise expenses in Malaysia. Recently the Malaysia government has brought down the interest level to boost up the economy. There is another variable which is the interest rates. It would have a positive impact as it will help to bring much investment. Green Tea Organics will be able to bring in investment through loans. Apart from this, currently Malaysia has a very calm political atmosphere which shows the sign of no war and no distressing situation. 5.2 Economic Environment The business of Green Tea Organics will be profoundly affected by the current economic environment of Malaysia. The last year was a difficult year for Malaysia but they were able to close it on a good note. In the last quarter the GDP had recorded the strongest performance. It expanded in a better than expected rate of 4.5 %. Acceleration in the fixed investment and resilient private consumption underpinned the robust result. Researchers are saying that ringgit has become weaker and there has been an increase in the oil price which has contributed significantly towards the development. However, they are also saying that the net contribution by the external sector got stable as the imports had gained steam. Thats why Green Tea Organics can hope for a better result when establishing their business in Malaysia looking at all these factors. 5.3 Social Environment Many social and cultural changes are being seen in Malaysia which can have impact on the consumption of organic green tea. Since there is an increase in the sense of health consciousness among people, they want to consume those foods which have positive health effect on them. One of the very popular domestic tea manufacturers of Malaysia earned a value share of 34% with a sale of MYR90 million with the introduction of their new product called Green Tea Latte with instant tea back in August 2016. The company also invented a recipe to make jelly by using that green tea latte. They promoted this recipe using Facebook and other social media which earned a lot of attention and popularity. So, they created a social trend of having different foods with the use of green tea. Green Tea Organics Limited has to keep it in mind. 5.4 Technological Environment As there has been an intense technological growth in Malaysia, it will help Green Tea Organics Limited to create an online business for their organic green tea product. It is told to be one of the most accepted models of the customers in Malaysia. Consumers prefer the online social networking sites like Facebook, twitter and YouTube to be the most interactive platforms for their communication with the manufacturers and others. Academicians and market researchers proclaim this to be as one of the main ingredients for a successful marketing strategy which allows the customers for finding the best facilities and also for developing effective communication that involve using different apps on their smartphones. 5.5 Legal Environment It is important that Green Tea Organics Limited maintain all the legal procedures while starting their business in Malaysia and exporting the products in here. They will have to maintain the standards that are enforced by the jurisdiction. They will have to maintain the regulations of processing the tea, the packaging, sourcing and manufacturing and distributing it to the market. 5.6 Environmental Analysis The climate of Malaysia is warm throughout the year. The temperature of Malaysia ranges from 20 degree Celsius to 30 degree Celsius on an average. It has been observed that basically a tropical weather is observed by Malaysia. It is also believed that it is never too hot. Thats why it can work as a positive thing for Green Tea Organics as their organic green tea product will have the need all the year round. If it was too hot, people would have rather gone for cold drinks. So the tropical weather of Malaysia will give a head start to the business of organic green tea. Green Tea Organics Limited is going to establish a premium positioning for the first time. For their product, the tea leaves are brought from drying. Just after plucking, the fresh tea leaves are steamed. It is said that a dietary source of biologically active compounds is provided by tea. They are assuming to prevent a wide variety of diseases. There is much evidence which say that a moderate level of the consumption of tea will protect against various forms of diseases. Still, to establish a business, Green Tea Organics will have to analyze their strengths, weaknesses, opportunities and threats. (Krstic and Becic, 2011) 6.1 Strengths Green Tea Organics has a strong brand image in Assam, India. They produce good quality products with fresh ingredients. Their products have an affordable price range. They are considered cheaper among all the other competing brands. Their products taste delicious It doesnt contain sugar It will work as a savior of thirsty In the drinkers, it will have a calming and soothing effect. It bears international standard. 6.2 Weakness It is primarily having a poor advertising strategy. It is a brand-new product in Malaysia. The rate of awareness among the consumers is still pretty low. It has some very strong competitors in the Malaysian Market. It is still having a less promotion. 6.3 Opportunities Green Tea Organics Limited can introduce more unique flavor and fragrance in their product. As it doesnt contain any sugar, it will be much valued by the diabetic patients. Other products by the competitors have been introduced a long time ago. The life cycle of their products have been approaching to decline stage. So Green Tea Organics has the opportunity to capture the market. They have the opportunity to increase the promotion and awareness of the product through proper advertising and promotional strategies. 6.4 Threats Brands like Lipton have established their products a long time ago for which they also have a strong brand image. Their old label is well known to the people of Malaysia. They will approach to their well-known product. As it doesnt contain any sugar. So the consumers may feel bored at a time with the single taste. So if they dont introduce new flavor, they will not be able to retain the market. Strategy is basically defined as the art of coordinating and managing the processes of the organizations, such as human resources, money and material for achieving the profit, company growth and customer satisfaction by following the policy and objectives of the company. So the marketing strategy of an organization is also defined as an implementation process through which the manager will be able to achieve the objectives of the company easily. (Krstic and Becic, 2011) For a marketer, it is hardly possible to satisfy everyone. For every individual, the taste and preference would vary. Everyone wouldnt like the same product or service. Thats why, there is the need to segment the market demographically, psychographic or behaviorally. There is a need to bring difference among the buyers. (Waranantakul, 2014) The market for the organic tea product of Green Tea Organics has been segmented. Since it has aimed to do an online distribution, it then eliminates the geographical barrier. Anyone will be able to order the product through the website of Green Tea Organics. Apart from the online consumer base, there will be a consumer base in Malaysia. For any efficient marketer, he will target the market after segmenting the market. For Green Tea Organics, the consumer base consist the age range from 20 to 70. They include the health conscious consumers. The introduction of new beverages has not really been able to affect the consumption of tea of these people. Their main priority is their health. For them, maintaining their health by having green tea is a priority. Again Malaysia has a tropical weather which inspires having tea at home rather than going out. (Enderwick, 2009) Green Tea Organics has aimed to position itself by following the premium positioning. So anyone will have an interest to it. 7.1 Marketing Mix To ensure a proper marketing strategy, there is a need to device marketing strategies and also integrate the marketing programs properly. So, marketing mix is followed which contains 4P- Product, price, promotion and place. 7.1.1 Product Green Tea Organics Limited will be introducing the very best organic tea product in the market which contains no fertilizer or chemical when growing them. The company will be exporting the tea directly to Malaysia just after deriving it from the garden to protect its originality. Green Tea Organics will be using their own brand name to sell the product. They will be selling it in bottles and tea bags for the convenience of the consumers. 7.1.2 Price The price range of the organic tea products will be an affordable one. A 35% of the margin will be kept aside for the retailers who buy in a bulk. After the product is delivered, the company will give them a month of bonus period. They will also give a month of credit period to those who will buy in larger quantities. 7.1.3 Promotion Green Tea Organics will be using the line advertisements. They will advertise and promote it by using their public relation. 7.1.4 Place Green Tea Organics will rent a place at first where the products will be stored for distribution. Various kinds of distribution channels will be used to reach the customers. The product will have its availability at various super markets. It can also be found in the shops in the neighborhood. Apart from all these, Green Tea Organics will have its own website for carrying out their online transaction. Thus Green Tea Organics Limited will be following the marketing mix strategy of 4P to market their product. For any organization, it is difficult to capture the essence of the international market at first.  Ãƒâ€šÃ‚   It requires a great deal of research, analysis and effective decision making process to give a head start to the business. For any business in the international market, there will be strong competitors. To differentiate the business from them, there is a need to develop the kind of a marketing strategy that will promote the product and the organization to the consumers literally in a different way. This report has tried to develop the strategy by analyzing all the issues of the international market. Now Green Tea Organics Limited will be following all these strategies to capture the market of Malaysia with their organic tea products. References Abdullah Saif, N. (2015). How does Marketing Strategy Influence Firm Performance? Implementation of Marketing Strategy for Firm Success. International Journal Of Innovation And Economic Development, 1(3), pp.7-15. Cadogan, J. (2009). Marketing strategy. 1st ed. Los Angeles [etc.]: SAGE. Chimngamsert, C., Jhundra-indra, P. and Raksong, S. (2014). BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY. International Journal of Business Strategy, 14(3), pp.39-58. Enderwick, P. (2009). Large emerging markets (LEMs) and international strategy. International Marketing Review, 26(1), pp.7-16. Krstic, I. and Becic, S. (2011). Implementation of marketing strategy: Factor of competitive advantage. Marketing, 42(2), pp.118-126. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Pandurangarao, D. (2015). http://researchleap.com/how-does-marketing-strategy-influence-firm-performance-implementation-of-marketing-strategy-for-firm-success/. International Journal Of Innovation And Economic Development, 1(3), pp.16-22. Peter, J. and Olson, J. (2010). Consumer behavior marketing strategy. 1st ed. New York: McGraw-Hill Irwin. Slater, S., Hult, G. and Olson, E. (2010). Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness. Industrial Marketing Management, 39(4), pp.551-559. Special issue on International marketing theory, strategy and implementation: insights from Latin America. (2010). International Marketing Review, 27(6). Waranantakul, W. (2014). MARKETING STRATEGY COMPREHENSIVENESS AND FIRM PERFORMANCE: THE MEDIATING ROLE OF MARKETING STRATEGY IMPLEMENTATION EFFECTIVENESS. Journal of International Management Studies, 14(3), pp.43-50.

How I Chose my Career of Business Essay -- career, business,

Often times, I can’t help but wonder what my life would be like if I haven’t been exposed to the world of business; a wonderful career that changed my life completely. I have taken interest in business career because I love calculating numbers and interacting with people; But most importantly, my fascination in business came from my grandfather. He taught me many valuable tips on how to be a successful person, and most certainly how to run a business. He was not only a successful businessman, but also a respected individual. One of the businesses that he owned was a company called â€Å"Wu Long Tea Factory†. The main thing that they produce is tea of course, but they also have products such as cakes, candies, and all kinds of stuff. By being the production manager’s assistant of this company, I was able to experience everything that was going on in the factory. Even though that was the background I grew up in, my biggest fascination wasn’t in being a manager in a factory; it was the finance part that got me all excited. Often times I can even see myself sitting in my office and work on clients’ financial profiles and statements. I also took extra math classes and participated in many of the competitions in order to prepare myself to succeed in this particular field. Other things that I also did to get me well prepared are joining school activities, applying internships, and having jobs. I believe that all my hard work will pay off, when I see myself as a successful businessman. I grew up in a low-income family with a father that has rheumatoid arthritis; in other words, my life was full of hardships. Being the oldest child of the two, I had a lot of responsibilities I have to carry upon my shoulder. My father is an individual who is f... ...ed younger kids by tutoring them on certain subjects or just spending time playing with them. The hobbies I do gave me a sense of enjoyment and satisfaction. By attending New York University, since it has one of the finest business programs, I believe I will become even more successful, both academically and socially. I have enthusiasm and ambition, plus having good leadership skills, being a hard worker, and having great social networking skills. After going through a childhood with a rheumatoid arthritis father, and coming to a foreign country where I had knew very little of its language, I would and strive for and participate in any learning opportunities. I know that I am ready for the upcoming challenges and tasks. I strongly believe that no matter what kind of ordeals people will face, as long as they have the heart and will to do it right, they will succeed.